HOKA Launches the Bold and Comfy Ora Primo
Coming in “Forest Floor” and “Black.”
HOKA has introduced the Ora Primo, touted by the makers as an elevated and most-bold reimagination of its Ora franchise to date.
Available in “Forest Floor” and “Black” colorways, the Ora Primo sports an eclectic and almost futuristic slip-on silhouette. Despite its seemingly bulky and unconventional appearance, the shoe is crafted to deliver the ultimate post-run relief that its preceding models had offered.
Its composition consists of a soft-knit collar that snuggly hugs below the ankles, an insulated puff upper providing an optimized cushioned fit, as well as oversized, zig-zag elastic laces that complete its quirky appeal. Meanwhile, its stacked outsoles are made of 30% recycled rubber and are outfitted with a protective toe bumper.
Available to shop now via HOKA’s official website, the Ora Primo in “Forest Floor” and “Black” are released with a $120 USD price point. In addition, a “Vanilla” colorway is also set to release soon.
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