AMI Presents a Striking Silver Holiday Capsule

Complete with a handful of digital mystery boxes.

Fashion
1,562 0 Comments

After opening the doors to Le Café Ami eateries throughout China at the end of November, Alexandre Mattiussi‘s AMI has officially unwrapped a glittering holiday capsule. Silver hues dominate the eye-catching collection at first glance, though it’s the rather unsuspecting surprise mystery boxes that lead the range.

All apparel is available in a festive white and silver color scheme, with oversized outerwear, knitwear and other alpaca Ami de Coeur garments complete with the label’s recognizable heart logo, complete with a festive silver thread, leading the offering.

Each of the 999 mystery boxes – a nod to Mattiussi’s favorite number – contains exclusive benefits, such as access to digital content on amiparis.com, as well as two online private sales coming in March 2024 and September 2024.

Mystery Boxes also come with a surprise gift. On December 25, each recipient will find out what surprise comes with their box can come in the form of an archival AMI piece, a meet-and-greet with Mattiuissi himself, an in-store shopping spree, or two tickets to the Fall 2024 show in Paris.

“We are willing to engage more toward digital natives, an increasingly strategic and loyal audience,” AMI’s chief executive officer Nicolas Santi-Weil told WWD.

Shop the collection now both in-store and online. Mystery Boxes retail for €250 Euros – $271 USD – and will remain available to purchase through December 24. They can be purchased from any country except for China.

Read Full Article

What to Read Next

A New Billy Joel Exhibit Charts His Life and Career Across 50 Years
Music

A New Billy Joel Exhibit Charts His Life and Career Across 50 Years

The exhibit is open to the public at the Long Island Music and Entertainment Hall of Fame.

Thom Browne Tapped To Curate Sotheby's "Visions of America" Auctions
Art

Thom Browne Tapped To Curate Sotheby's "Visions of America" Auctions

The auction of fashion, furniture, art and more will take place in January.

A Kind of Guise Holiday 2023 Is Quintessentially Cozy
Fashion

A Kind of Guise Holiday 2023 Is Quintessentially Cozy

Fit for the season’s joy-filled celebrations.

Eyedress and The Marías Deliver Trippy Claymation "Separate Ways" Video
Music

Eyedress and The Marías Deliver Trippy Claymation "Separate Ways" Video

Centered around an alien abduction.

Gustavo Barroso's 'Infinite Growth' Offers Playful Takes on Glass Works
Art

Gustavo Barroso's 'Infinite Growth' Offers Playful Takes on Glass Works

To go on view at The Set as part of Miami Art Week 2023.


Kylie Jenner Previews Khy Drop 003
Fashion

Kylie Jenner Previews Khy Drop 003

A collection of sweats and tees landing later this week.

WOAW Gallery Unveils Charlie Roberts' Provocative Paintings at UNTITLED Art Fair
Art

WOAW Gallery Unveils Charlie Roberts' Provocative Paintings at UNTITLED Art Fair

Pieces that subvert domestic themes.

The Hypebeast Guide to Design Miami 2023
Design

The Hypebeast Guide to Design Miami 2023

In town for art week and in the market for some inspiring design? Check out our edit of the things we’ll be heading to inside the Design Miami fair and beyond.

Red Hot Chili Peppers Announce 2024 Tour With Kid Cudi, Ice Cube, Ken Carson and More
Music

Red Hot Chili Peppers Announce 2024 Tour With Kid Cudi, Ice Cube, Ken Carson and More

Yes, you read that right.

It’s the Same Old Chic With Moschino Pre-Fall 2024
Fashion

It’s the Same Old Chic With Moschino Pre-Fall 2024

Inspired by Franco Moschino’s people-watching vision.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.