Rukus and New Balance Numeric Reveal 440 “Voodoo Doll" Collab

A pair that pays tribute to Louisiana culture.

Footwear
5,033 Hypes 2 Comments

Ronnie Saurage-owned, Baton Rouge-based skate shop, Rukus, has announced a collaboration with New Balance Numeric, the footwear brand’s dedicated skate line.

The collab, dubbed the “Voodoo Doll,” visits the New Balance Numeric 440 silhouette, with design elements that pay tribute to the rich cultural history of Voodoo in Louisiana — a practice that dates back to the 18th century.

Notably, the pair features a variety of nods to the technique, including a woven burlap upper base layer, panels of rough suede on the upper and tack-stitched details. On the lateral side of the shoes, the classic “N” logo can be found in premium red pebble leather, while on the medial side, it’s simply outlined via tack-stitching, a work in progress, reminiscent of a Voodoo doll’s construction.

Other details include a singular sewed button on each of the shoes, a nod to the doll’s eyes, as well as a throwback 103 mark on the inside tag and heels and a special burlap bag which presumably comes with the plush Voodoo doll featured in the shoot. Additional details include co-branding at the tongue, inspired insoles and a paisley pattern finish on the sock liner.

Retail pricing for the Rukus x New Balance Numeric 440 has yet to be announced at the time of writing, however, it is expected to be released on December 1, at a pop-up shop inside Perkins Rowe in Baton Rouge, Louisiana.

Read Full Article

What to Read Next

New Balance Numeric Reveals "Yin and Yang" 480 Pack
Footwear

New Balance Numeric Reveals "Yin and Yang" 480 Pack

A skate shoe with upgraded tech, including double layered toe panels, for added durability.

New Balance Numeric and Skater Tom Knox Deliver the Numeric 600
Footwear

New Balance Numeric and Skater Tom Knox Deliver the Numeric 600

The signature sneaker is available in both “White/Green” and “Black/White” colorways.

Andrew Reynolds Takes on the New Balance Numeric 480
Footwear

Andrew Reynolds Takes on the New Balance Numeric 480

The veteran skater has prepared the new silhouette in a fall-ready brown.


BEAMS Reveals Gore-Tex Enabled New Balance 996 Collab
Footwear

BEAMS Reveals Gore-Tex Enabled New Balance 996 Collab

Expressed as a winter ready shoe with fall inspired mismatched and contrasting colors.

Atelier Wen Collaborates with seconde/seconde/ and Wristcheck for a Limited-Edition Perception Time-Teller
Watches

Atelier Wen Collaborates with seconde/seconde/ and Wristcheck for a Limited-Edition Perception Time-Teller

Going by the name of “锔瓷” (jū cí).

Marvel Drops First Teaser for Upcoming 'Agatha: Darkhold Diaries' Series
Entertainment

Marvel Drops First Teaser for Upcoming 'Agatha: Darkhold Diaries' Series

A ‘WandaVision’ spinoff starring Kathryn Hahn.

GROCERY's GROSPORTS Readies Project 003 "G.R.F.C"
Fashion

GROCERY's GROSPORTS Readies Project 003 "G.R.F.C"

Inspired by soccer outfitting.

LeBron James Is Now the NBA's All-Time Leader in Minutes Played
Sports

LeBron James Is Now the NBA's All-Time Leader in Minutes Played

Surpassing Kareem Abdul-Jabbar.

Kanye West Reportedly Looking To Buy Out Lil Durk's Alamo Records Contract
Music

Kanye West Reportedly Looking To Buy Out Lil Durk's Alamo Records Contract

The pair recently teamed up for the track “Vultures.”


Olafur Eliasson Inaugurates Tokyo’s Azabudai Hills Through New Exhibition
Art

Olafur Eliasson Inaugurates Tokyo’s Azabudai Hills Through New Exhibition

Located in Minato City, the multi-purpose complex is home to a suite of shops, galleries, restaurants, and even a school.

Bandit Running Preps for Cool Days With Winter II Collection
Fashion

Bandit Running Preps for Cool Days With Winter II Collection

Washed in warm seasonal shades.

Born X Raised's Sadie Hawkins Winter Formal Goes Hollywood
Events

Born X Raised's Sadie Hawkins Winter Formal Goes Hollywood

Confirming Spanto’s star status, the next generation of creatives carry his legacy in Los Angeles and beyond.

Dsquared2 Pre-Fall 2024 Envisions a Chaotic Wilderness Adventure
Fashion

Dsquared2 Pre-Fall 2024 Envisions a Chaotic Wilderness Adventure

With clawed outerwear, outdoorsy knits and a whole lot of lumberjack check.

Busta Rhymes Looks to the New Generation of Rappers on New LP ‘Blockbusta’
Music

Busta Rhymes Looks to the New Generation of Rappers on New LP ‘Blockbusta’

Tapping Coi Leray, Quavo, BIA and more.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.