While advent calendars have been a norm for many brands and retailers in recent years, the marketing hype has never really applied to watch brands. However, NOMOS has revealed that it will be launching its online version of the advent calendar again this holiday season.
Behind each dated window of the calendar is a specially selected product from NOMOS that relates to timekeeping — ranging from watches, and collectibles to accessories. NOMOS has also teased that the limited-edition Tangente 38 – 50 ans de Médecins Sans Frontières will be included as one of the gifts in the advent calendar. The watch sports a modern and simplistic dial design, adorned with narrow hour markers and Arabic numerals. The 12 o’clock numeral is painted in red as a nod to the Doctors Without Borders organization, while a small seconds indicator sits above the 6 o’clock index. Usually retails for $2,030 USD, the timepiece operates on the manual-winding Alpha caliber with a running time of up to 43 hours.
A new feature is introduced into this year’s advent calendar, which allows all previously revealed gifts to remain available even after their given dates. Those who decide to participate later on in the month will still be able to get their hands on any previously unveiled products from the calendar. All gifts will be available to purchase until December 24. For those who are interested, the first gift will be revealed on NOMOS’s website starting December 1, 12 a.m. CET/ November 30, 6 p.m. EST.