Noah Schnapp Escapes to a Cozy Daydream In AMI's "Cloudy Wool" Knitwear Campaign
Alexandre Mattiussi’s Parisian label debuts pastel looks captured by Darren Gwynn.
Alexandre Mattiussi‘s AMI has welcomed several celebrity ambassadors over recent months, including Stranger Things actor Noah Schnapp. He fronts AMI’s new “Cloudy Wool” knitwear campaign, escaping into an enchanting daydream packed with coziness.
Schnapp promotes the Parisian brand’s Fall/Winter 2023 offerings, enveloping himself in fuzzy pastel-hued garments. The vintage-inspired campaign captures Schnapp in relaxed settings, seeing him balance cushions on his head while wearing light blue crewnecks and creamy pleated trousers.
Enlarged Ami de Cœur symbols decorate every piece, from cardigans to scarves and more. The former lovingly joins him and his co-star while posing in nude knitwear and staple denim bottoms. Fringed scarves tangle around his neck in time for winter, completing the campaign ideal for the colder months ahead.
Take a closer look at AMI’s “Cloudy Wool” knitwear campaign in the gallery. The unisex collection is available to shop now via HBX and the brand’s website.
In other fashion news, Reigning Champ has launched its “Aubergine” collection.
