Audemars Piguet Enlists Travis Scott for Latest Collaboration
Introducing the Royal Oak Perpetual Calendar Openworked “Cactus Jack” Limited Edition.
Update: Audemars Piguet has revealed a limited-edition Royal Oak Perpetual Calendar in collaboration with Travis Scott’s label, Cactus Jack.
The Royal Oak Perpetual Calendar Openworked “Cactus Jack” Limited Edition, nicknamed “The Chocolate AP” by Scott features a fitting ceramic build in a rich brown hue. Measuring 41mm in case diameter, the reference comes attired in the model’s signature silhouette and is outfitted with eight white gold hexagonal screws on the bezel. The sapphire dial frames the meticulous and intricate openworked Calibre 5135, accented with rhodium and pink hold-hued components.
A closer look at the dial reveals design elements that nod to Cactus Jack’s emblematic graphics for a playful and daring mood. Notably, on the watch’s 6 o’clock subdial, the usual moon phase is now replaced by Cactus Jack’s emblematic smiley face. Accompanying the limited-edition timepiece is. a new textured calfskin strap, which comes engraved with both the Maison and Travis Scott’s signatures, complete with a pink gold folding clasp to match.
Speaking on this collaboration, Scott explains that “Watchmaking, to me, is the ultimate combo of engineering, fashion, tech and design — a harmony of precision, craftsmanship and perfect timing. I approached this collaboration similar to sampling or starting a beat, taking inspiration from classics while introducing innovation to push them into the future. I’m beyond amped about the results, a first-ever for the iconic Royal Oak. For it to be my brother Francois’ final project as CEO of AP makes it even more epic – we are sending him out with a Mega fucking epic mic drop … LETTTSSSSS GOOOOOO.”
The Royal Oak Perpetual Calendar Openworked “Cactus Jack” Limited Edition is released in a limited production of 200 examples only. For those who are interested, the timepiece is currently open for inquiry via Audemars Piguet.
Original: In the world of watches, Audemars Piguet remains a household name known for its signature octagonal timepieces and attention to pure luxury. Even though the Swiss watchmaker has been around since 1875, it has still managed to grab hold of contemporary style notes, which its lineup of collaborations has complimented. For its latest, the brand has enlisted the help of Travis Scott for a special edition Royal Oak watch and merchandise line.
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The new collaboration is set to see a new ceramic edition of the signature Royal Oak timepiece, which will be the collection’s focal point. Aside from the watch, the merchandise line is set to feature an array of hoodies, jackets, tees pajamas, shorts and caps. While the watch will be sold through Audemars Piguet, the merchandise pieces will be sold through Scott’s Cactus Jack.
“People will go nuts when they know that AP and Travis have made merch together,” Audemars Piguet’s chief executive François-Henri Bennahmias told The Business of Fashion. “It breaks pretty much every code. Is it going to be successful? We could have multiplied the quantity by at least 10 times and still been successful.”
The limited-edition Royal Oak is set to include special symbols from the Cactus Jack label. The timepiece and merchandise are set to be revealed on Friday, December 1.
