Arby's Debuts The Wagyu 'GOOD BURGER 2' Meal
Welcome to Arby’s, home of the Good Burger.
Arby’s and Paramount+ are teaming up to celebrate the Good Burger sequel with the special GOOD BURGER 2 Meal.
Available for a limited time only, the new menu item features Arby’s Deluxe Wagyu Steakhouse Burger — a blend of 51% American Wagyu and 49% ground beef — topped with American cheese, shredded lettuce, tomato, pickles, red onion and a special burger sauce on a toasted buttery brioche bun, while a Strawberry Shake and Fries complete the meal. There’s also the exclusive Arby’s x GOOD BURGER 2 merch, which is comprised of a grey crewneck sweatshirt and a black T-shirt.
“Many of our guests have such fond memories of watching GOOD BURGER when they were younger, and in many ways, Arby’s evokes a similar sense of nostalgia as a place they grew up going to with family and friends,” said Ellen Rose, Arby’s Chief Marketing Officer. “Partnering with Paramount+ to offer the GOOD BURGER 2 Meal lets us connect with our audience in a relevant yet unexpected way – and also showcase our Deluxe Wagyu Steakhouse Burger, which is a really good burger, to new fans.”
“Paramount Brand Studio is thrilled to collaborate with Arby’s to bring “Home of the Good Burger” to life through a multifaceted campaign that will immerse fans in the iconic world of GOOD BURGER 2,” added Michelle Zoni, SVP of Activation, Paramount Brand Studio. “Through co-branded creative, in-store activations, consumer products and more, we are creating shared experiences for fans that will not only build excitement for the movie’s release on Paramount+, but also for the GOOD BURGER 2 meal which is the perfect kickoff to this partnership.”
GOOD BURGER 2 will serve as the direct sequel to the hit ’90s film and will see the return of Kenan Thompson and Kel Mitchell as Dexter Reed and Ed.
GOOD BURGER 2 premieres November 22 on Paramount+, while the GOOD BURGER 2 Meal is available starting November 13 for a limited time at participating locations nationwide.
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