Prada Linea Rossa's FW23 Campaign Glides Down Swiss Valleys

Local photographer Kris Lüdi captures the collection in action during intense snow sports.

Fashion
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Prada‘s high-performance Linea Rossa line is geared toward the great outdoors, combining function and form across athletic wardrobes. Prada Linea Rossa’s Fall/Winter 2023 campaign prepares for an adventure this holiday season, heading to the snow-covered valleys of Engadin, Switzerland.

Prada Linea Rossa targets high-intensity winter sports for FW23, seeing local photographer Kris Lüdi capture the collection in action. Engadin’s angelic mountains are an ideal backdrop, seeing models wear outlined bodysuits to protect them against strong winds. Helmets and bobsleighs reveal her chosen competitive sport while synchronized ice skaters contort against the frozen flooring in hooded vests and wrap-around glasses.

Finally, snowboarders are grasped in mid-air, seeing them land safely in their perfect Prada Linea Rossa outfit. The insulating gear dons linear branding and minimalistic red accents that pop from down-filled outerwear and coordinating bottoms.

Take a closer look at Prada Linea Rossa’s FW23 campaign in the gallery above.

In case you missed it, Ludovico Bruno debuts bold and futuristic Mordecai collection #0.

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