Braun, a now global brand part of Procter & Gamble, known for its small electrical appliances, has revealed its first-ever Swiss-made watch.
The Automatic timepiece is equipped with the ETA 2892A2 movement, which is exposed via its crystal case back. As for design, it features a minimalist take, reminiscent of the brand’s first Automatic watch, revealed in 2021. The subtle matte-black dial features accents of red at the date window and yellow at the end of the seconds hand.
At the top of the dial, wearers will find the “Braun” logo, along with “Automatic” and “Swiss made” at the lower end of the dial. The watch is offered in two iterations, a texturized matte black or stainless steel finish — each with a rubberized black band.
Each of the 40mm watches is limited to 150 examples and is currently available for pre-order via Braun’s official site for $911 USD.