Paul Mescal and Xiao Zhan Star in Gucci's Horsebit 1953 Loafer Campaign

Celebrating the signature shoe’s 70th anniversary.

Footwear
7.8K 0 Comments

Celebrating 70 years of the Horsebit 1953 loafer, Gucci has dropped off an all-new campaign spotlighting the heritage footwear silhouette on actor and ambassador Paul Mescal and global brand ambassador Xiao Zhan.

Mescal and Zhan are pictured wearing the original Gucci Horsebit loafer, which features a miniaturized horse bit (or a double ring connected by a bar), a leather composition and a low heel. As its moniker suggests, the design was first introduced in 1953, and it has since gone on to become an emblematic staple in the signature Gucci wardrobe.

Governed by the House’s creative director Sabato De Sarno, the sartorial imagery sees both actors at ease while sporting the monumental shoes. Zhan, photographed by Feng Li, wears dark green, brown and black iterations of the loafers with varying sophisticated tops and trousers. Mescal, lensed by Heji Shin, similarly shows off the shoes in a number of different poses and looks.

The images come after a slew of campaigns centered on Gucci’s heritage accessories, including those for the Jackie 1961, Horsebit 1955 and Bamboo 1947 bags. See Gucci’s new Horsebit 1953 loafer campaign, starring Paul Mescal and Xiao Zhan, in the gallery above.

In more footwear news, a new Stüssy x Birkenstock collaboration is reportedly on the way.

Read Full Article

What to Read Next

Paul Mescal to Reportedly Team Up With Ridley Scott Again for New Thriller 'The Dog Stars'
Entertainment

Paul Mescal to Reportedly Team Up With Ridley Scott Again for New Thriller 'The Dog Stars'

Following ‘Gladiator II.’

Take a First Look at Paul Mescal, Pedro Pascal and More in 'Gladiator II'
Entertainment

Take a First Look at Paul Mescal, Pedro Pascal and More in 'Gladiator II'

Ridley Scott’s sequel hits theaters this November.

Gucci Sales Fall 20% in First Half of 2024
Fashion

Gucci Sales Fall 20% in First Half of 2024

Overall, Kering’s sales were down 11% in the six-month period.


BTS' Jin Is Gucci's Newest Global Brand Ambassador
Fashion

BTS' Jin Is Gucci's Newest Global Brand Ambassador

Gucci’s creative director Sabato De Sarno said Jin’s “warm and kind personality is truly magnetic, and his style is simply unique.”

Cardi B Fronts New SKIMS Campaign
Fashion

Cardi B Fronts New SKIMS Campaign

Posing for the recent Cotton Collection.

KAWS To Release Wooden 'BETTER KNOWING' Figure
Art

KAWS To Release Wooden 'BETTER KNOWING' Figure

Dropping only 100 units, plus 20 APs.

Official Images of the Nike KD 3 "Aunt Pearl"
Footwear

Official Images of the Nike KD 3 "Aunt Pearl"

In continuation of the 2010 silhouette’s revival.

Pioneering South Korean Artist Park Seo-Bo Dead at 91
Art

Pioneering South Korean Artist Park Seo-Bo Dead at 91

A leader in abstraction, Park was one of the father’s of the Dansaekhwa movement.

The Nike Dunk Mid "Halloween" Releases Next Week
Footwear

The Nike Dunk Mid "Halloween" Releases Next Week

Joining the Air Force 1 Low for spooky season.


Jermaine Stone and Tastemade Celebrate the Launch of ‘Street Somm’ Series with Intimate Wine Tasting
Food & Beverage Entertainment 

Jermaine Stone and Tastemade Celebrate the Launch of ‘Street Somm’ Series with Intimate Wine Tasting

Presented by Tastemade
Wine and culture connoisseur Jermaine Stone took guests on a journey through food and wine.

Aēsop Hollywood Road Is a Wellness Oasis
Design

Aēsop Hollywood Road Is a Wellness Oasis

A resfreshing retreat amidst the hustle and bustle of Hong Kong.

Official Look at Social Status x Nike Attack "Split Vision"
Footwear

Official Look at Social Status x Nike Attack "Split Vision"

Unveiled ahead of the official launch in late October.

Sick Of It All Sues Supreme, Mobb Deep and Others for Copyright Infringement Over 35-Year-Old Logo
Fashion

Sick Of It All Sues Supreme, Mobb Deep and Others for Copyright Infringement Over 35-Year-Old Logo

The plaintiff seeks compensatory damages and the prevention of further usage of the mark.

JJJJound Reveals Its New Balance 2002R "Storm Blue" Collab
Footwear

JJJJound Reveals Its New Balance 2002R "Storm Blue" Collab

Another project from the popular duo.

More ▾