Packer x On Deliver a Durable Cloudventure Collab

Equipped with supreme cushioning and grip features.

Footwear
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Packer and On are each performance-wear professionals, specializing in functional yet street style-savvy sneakers. For their first collaborative venture, the duo has reimagined On’s Cloudventure Waterproof in an earthy Pearl/Stone palette, which lands for purchase later this week.

Drawing from our natural surroundings and ecosystems, the reworked Cloudventure sneaker takes on a camouflage-esque colorway. The Cloudventure Waterproof is crafted with practicality at the forefront, boasting top-tier cushioning and grip features; improved Missiongrip technology offers a secure, advanced grip on the outsole, ideal for runners, hikers and off-road explorers, whereas a combination of CloudTech® and Helion™ super foam still ensures a comfortable fit. Take a closer at the Cloudventure Waterproof in the gallery below.

Continuing on their homage to earthly landscapes, Packer and On headed to Okutama, Japan for the collaboration’s lookbook, which leans heavily into Okutama’s captivating natural scenes.

The Packer x On Cloudventure Waterproof will be available to purchase in both men’s and women’s sizes for $170 USD at Packer stores worldwide and Packer’s online store beginning on Saturday, October 14 at 11 a.m. EST.

Elsewhere in footwear news, Geoff Rowley sat down with Hypebeast for the latest installation of Solemates to share his connection to the Dime x Vans Skateboarding Rowley XLT.

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Elaina Bernstein
Elaina Bernstein Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

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