Madhappy Unveils Cozy and Clean Winter Goods Collection

Now available to shop at the mental health-first label’s online store and flagship locations.

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In recent collections, Madhappy has expanded its design ethos to reach beyond animated graphics and big-name collabs – though they still have those on lock, with the brand’s latest collab tapping the likes of iconic NYC eatery, Katz’s Deli. Today, the mental health-conscious lifestyle brand delivered its capsule of Winter Goods, which leans into timeless, functional winter silhouettes and lots of sherpa.

 

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The Teddy Sherpa Full Zip jacket leads the pack, coming in three different colorways: fog, ensign (dark blue/light blue) and cinnamon. Equipped with all of the functional necessities – a  nylon front pocket and neckline, front and pocket zipper pull enclosure as well as elastic cuffs and hemming – the branding stays on the backside, which takes the form of a small, embroidered Madhappy logo patch on the back of the neck. A Flannel shirt, available in walnut-plaid, mineral-plaid and berry-plaid, makes for perfect, insulating layering, and can be dressed up, paired with the Straight-Leg Cargo pants, or dressed down, paired with the Panelled Straight-Leg Fleece Sweatpants.

A Madhappy drop wouldn’t be complete with some signature hoodies. Rounding out the Winter Goods capsule is the Panelled Snap Fleece Hoodie, which sees a button-snap neck closure and a convenient Kangaroo pocket, complete with Madhappy logo embroidery.

Don’t worry, there are still graphics included in Madhappy’s latest offering; the brand has paired the above cold-weather pieces with a range of new graphics curated for the coming months. Have a closer look below.

 

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A post shared by Madhappy (@madhappy)

Madhappy’s Winter Goods collection is available to shop now on the store’s website, as well as at flagship retail stores throughout the country.

Elsewhere in fashion, Fendi presented its vibrant skiwear collection for the 2023 season.

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Elaina Bernstein
Elaina Bernstein Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

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