Maggie Smith Casts a Spell on LOEWE's SS24 Campaign

Featuring Josh O’Connor, Greta Lee, Dakota Fanning, and more.

Fashion 
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Hot off the heels of its Spring/Summer 2024 runway at Paris Fashion Week, Jonathan Anderson‘s LOEWE has revealed its latest star-studded campaign.

Shot by German photographer Juergen Teller, he takes international stars outdoors after getting cozy on vibrant sofas and vacant pools. Harry Potter‘s Maggie Smith casts a spell across the campaign, posing against brick walls wearing head-to-toe fur coats and silk dresses with LOEWE’s viral Puzzle Bag. British actor Josh O’Connor graces the cut-out campaign wrapped warmly in a branded blanket before heading to pre-constructed sheds.

Past Lives‘ Greta Lee stands atop marbled dressers in a blue-clad bedroom, promoting her five-star film in ruffled denim uniforms. American actor Mike Faist is relaxed in hooded bombers and pleated shirting, while Dakota Fanning grasps bags aplenty. Rachel Jones, FeiFei Sun, and TAEYONG close the campaign in cozy knitwear and shimmering eyewear.

Take a closer look at LOEWE’s SS24 campaign in the gallery above.

In other news, GANNI and Barbour deliver eclectic sophomore collaboration.

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