Carhartt WIP Looks to the Outdoors With FW23 "Tour" Campaign
With military and nature references.
Last month, Carhartt WIP revealed its Samuel Trotter-shot FW23 “Heart, Eyes Straight Face” campaign, which served as an illustration of love. With the cool wind just starting to set in, Carhartt WIP is back for another FW23 campaign, and this time the brand heads to the great outdoors.
From camping to grassy beachside patches and climbing, the campaign blends several elements of outdoor exploration. But with it, Carhartt WIP looks into its military and outdoor references. To bring it all to life, “Tour” was shot on a remote island off the coast of England.
Revealed in the visuals are Carhartt WIP pieces like the canvas Cargo Bib overall, which fuses the brand’s cargo pants and bib overalls and the ripstop fabric Haste Jacket with its matching pants. A highlight piece is the Women’s Olten Bomber jacket, which updates the MA-1 bomber style with a sateen shell and contrasting color lining. Elsewhere, the visuals also look at relaxed technical pants, vests, quilted lightweight jackets and more. Finishing off the campaign are pieces like a headlamp, quilted blanket and more.
Take a look at the new FW23 “Tour” campaign in the gallery above.
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