Michael Jordan's Brand Has Reportedly Earned Nike $19 Billion USD in the Past Five Years
Michael Jordan only receives 5% from his contract with Nike.
The story of Michael Jordan breaking barriers and creating Jordan Brand after meeting with
Now, almost four decades later, the Jordan Brand is one of the most successful footwear and apparel brands in the fashion, athleisure and sports performance industry. While Nike only projected that Michael’s Air Jordan 1 would only bring in $3 million USD over the course of four years, it actually brought close to $130 million in the first 12 months. According to Neon Money Club, the Jordan Brand generates approximately $3 million USD in sales in just five hours. In the past five years, the Jordan Brand has brought in $19 billion USD for Nike.
Though the brand generates close to $20 billion USD, Michael only receives 5% from the brand. In 2020, it was reported that Jordan’s contract earned him $1.3 billion USD from Nike, the most any athlete has made from Nike. Following in his footsteps is another all-time NBA player, making strides for Nike. LeBron James is now worth over $1 billion USD and it is safe to say that Nike and James’ partnership will continue to flourish over time.
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