Burberry Plants Its Quintessential Check in Heritage-Inspired Locations Across the Globe

Recounting the tales of adventurer Elsie Burberry and aviator Betty Kirby-Green.

Fashion
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Maintaining its connection to the Earth, Burberry Landscapes is a sustainable series of grand natural artworks made in partnership with Burberry’s creative community. In its latest iteration, the series tells the tales of adventurer Elsie Burberry — the daughter-in-law of the label’s founder, Thomas Burberry — and path-forging aviator Betty Kirby-Green, who led expeditions from Britain to the Canary Islands and South Africa, respectively. In both locations, Burberry Landscapes has touched down.

On El Hierro’s volcanic grounds in the Canary Islands, the emblematic Burberry Check appears painted across its natural canvas like a sprawled blanket. Done by Cuban-American contemporary artist Jorge Rodriguez-Gerada, the eco-friendly illustration was created with natural milk-based paint, which can be carefully washed away with manual turning, wind and local water sources.

“One of the things I enjoy about using this paint process is that it’s created from minerals,” said Rodriguez-Gerada. “So, as you’re mixing your colours, it’s like alchemy. You don’t really know what amount works in one moment or another moment, because each type is going to come with a certain density and coverage and another comes with a different one. All of it unfolds before you, so you can enjoy mixing in the moment.”

In South Africa, the Burberry Check meadow appeared in Western Cape, near the exact location where Kirby-Green and flying officer Arthur Clouston landed the Burberry plane in 1973. Hand-planted by local green teams, the meadow was carefully incubated with water from a rainfall catchment dam. The plants were later turned over to break down into the Earth naturally.

Take a look at the latest Burberry Landscapes installations above.

Elsewhere, GOLF WANG previewed an upcoming racing capsule.

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