Nostalgic British Subcultures Dominate Aries' SS23 Collection

U.K. native label Aries is gearing up to debut its all-new Spring/Summer 2023 collection, which takes a nostalgic look at British subcultures in every stage and investigates their impact on current affairs in the country.

Now, Aries kicks off 2023 by taking a walk through London to explore forgotten subcultural movements and their position in present youth culture. Titled “TAKING OFF,” the collection is inspired by Miloš Forman’s film of the same name, which follows a young couple through parenthood in the 1960s.

The range is split into five distinct chapters, highlighting “The Camden Punk,” “The 90’s Casual,” “The Teenage Romantic,” “The Cultist,” and “The Trust Fund Baby.” The latter is reflected through a luxurious lens channeled into formal, tailored suiting and lace bodysuits dipped in electric hues. Unisex silk pajamas boast opulent energy, stamped with archival Aries patterns and bootleg logos of luxury retailers, such as “J’Adoro Aries” and the brand’s staple “No Problemo.”

Meanwhile, Aries looks to London’s emblematic Camden Punks as a key source of inspiration for SS23. Goth and skate movements are communicated through acid-washed baggy denim, wrinkled cargo pants pop in camouflage print, and traditional tattoo artwork is injected into skin-tight mesh tops and hoodies.

Finally, “The 90’s Casual,” “The Teenage Romantic,” and “The Cultist” personalities are mutually inspired by popular high school stereotypes, presenting branded letterman jackets and striped shirting, which act as staple school uniforms. For women, slip dresses and miniskirts deviate the teenage dream to a different route alongside rugged workwear stamped with several treasured Aries graphics.

Take a closer look at Aries’ SS23 collection “TAKING OFF” in the gallery above.

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