Valentino Names BTS Member Suga as Global Ambassador

Joining Valentino’s group of DI.VAs ambassadors.

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Another BTS member has been named a global ambassador for a major fashion luxury house. Suga officially joins Valetino‘s group of ambassadors, called Di.VAs, an acronym which stands for Different Values. The appointment comes after the group signed a now-ended ambassadorship with Louis Vuitton in 2021.

Pierpaolo Piccioli, creative director of Valentino, described Suga to WWD, calling him a “a multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity and passion.”

Suga gives a statement regarding his new ambassadorship with Valentino and his growing relationship with the designer, saying that both”have been supportive of diversity which is something that I also believe in.” Suga is slated to front the upcoming Maison Valentino Essentials campaign, slated for the brand’s menswear staples. When Pierpaolo started Valentino’s menswear DI.VA’s group in 2022, they named Sir Lewis Hamilton as the first ambassador. He was later featured in the Valentino Pink PP advertising campaign.

In other fashion news, Dior officially announced BTS singer Jimin as a global ambassador.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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