For more than 100 years, luxury design house Montblanc has created timeless and elegant fashion and accessory items for discerning customers. Its focus on travel essentials and a brand emphasis on the jet-set lifestyle has placed the company in a niche position, allowing Montblanc to be “On The Move” with its latest Fall/Winter 2022 campaign.
The new visuals from the brand stars actors Evan Mock and Cillian Murphy modeling its new range of product offerings for next season. Mock and Murphy are photographed in contrasting ways, with Mock shown in a street-style setting around New York City, while Murphy is shown in a studio setting in a more casual positioning – highlighting the parallel of old school elegance versus new school trendiness.
In each actor’s makeshift world in the campaign, the Montblanc Extreme 3.0 collection of small and large backpacks and crossbody bags are presented as co-stars, popping out against the background of each set. Additionally, the brand’s “Summit 3” smartwatch makes an appearance – showing an IRL quality and functionality via the campaign’s accompanying video component.
Commenting on their involvement with the campaign, each actor shared similar sentiments on why they feel connected to the brand. Murphy says, “It’s easy to question whether you have taken the right direction in life and wonder what might have been if you had taken another path. While the way we move certainly defines us, this campaign ultimately reveals that if you do what moves you and really means something to you, then you are likely traveling in the right direction.”
“I’m absolutely loving this new era of Montblanc because it’s a classic brand, and I love companies who have held a standard of quality and class for multiple years – and many more to come,” says Mock.
The brand’s new Extreme 3.0 collection of bags and accessory items is available now on Montblanc’s website.
Elsewhere in fashion, the 2022 VMA’s red carpet was dominated by green, black and white color palettes.