Pop-Tarts Crazy Good Skate Jam at The Berrics

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Hypebeast and Pop-Tarts have teamed up to bring the Crazy Good Skate Jam to The Berrics. Transforming The Berrics into an immersive Pop-Tarts experience, the one-night event includes a competitive skate contest, sampling opportunities and an exclusive chance to grab Proper Gnar’s merch capsule that’s inspired by the bold flavors of Pop-Tarts.

For merch that challenges the status quo, the Proper Gnar merch capsule includes apparel, hats, skate decks and grip tape that introduce unique twists to Pop-Tarts artwork. Artist, skater and founder of the brand, Latosha Stone presents her graphics on the pieces that include fun floating cherries, berry-colored stars and manicured hands that hold the sprinkle-covered toaster pastries. In creating the pieces, Latosha took inspiration from Pop-Tarts’ iconic frosting, filling and sprinkles. And, much like how Pop-Tarts consistently bring flavor to unexpected places, the collection re-imagines Pop-Tarts in a futuristic, anime-inspired world that stays true to the look and feel of Latosha’s favorite flavors. The entire collection will be available exclusively at the Crazy Good Skate Jam for one night only.

The Crazy Good Skate Jam offers organized competitions for skaters to participate in, as well as free time to ride ramps and silver foil boxes inspired by their favorite flavors. There are two challenges that skaters can decide between before competing for a $1000 USD prize in an epic game of S.K.A.T.E. The first challenge takes the form of a Skate Race, where skaters will show off their speed to complete a lap around the entire skatepark. Alternatively, skaters can qualify for the final round by competing in a Most Pop challenge, where skaters do tricks with the most height off the ground and the loudest “pop” upon landing.

The winners of the Skate Race challenge and the Most Pop challenge will go head-to-head in a classic game of S.K.A.T.E. For guests who don’t skate and skaters who don’t qualify for the final battle, there will be chances to win pieces from the Proper Gnar capsule collection. As guests watch the skaters compete, they can explore the Pop-Tarts sampling experiences and grab slices from Pizzanista, and relax while listening to a live DJ set.

Pop Tarts Crazy Good Skate Jam at The Berrics will take place on September 1 from 7 PM to 11 PM PT. Guests must be 18+ to attend this event.

The Berrics
2535A E. 12th St.
Los Angeles, CA 90021

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