Madhappy and GUESS Originals Team Up for a New Denim Drop
The first of several forthcoming collaborations from the brands.
With its keen focus on optimism and mental health awareness, the Madhappy brand has carved out a space in fashion for its colorful knits and accessories to thrive. For Summer 2022, it has teamed up with the iconic fashion label GUESS Originals to release a new denim drop.
As the first of several forthcoming collaborations from the brands, the new denim collection comprises two sets of jean jackets and pants. Made for both men and women, one set of denim is a light blue stonewash, while the other set is medium blue. The denim jacket emphasizes an oversized feel, while the pants include a straight leg fit with faded composition, a medium rise, zip-fly closure and five-pocket detailing.
Further enhancing the aesthetic of the collection, a warm-toned black-and-white photo campaign has been released. The imagery features Veneda and Weston Carter – and their daughter Bobbi – wearing collection items while being photographed by Liam MacRae.
Available now, the Madhappy x GUESS Originals collection is being sold exclusively at Madhappy stores and on the brand’s website.
In other news, KSUBI has re-entered the chat with a new, Slumpy Kev limited-edition streetwear collab.
