Arthur Ashe’s Legacy Becomes Further Cemented With a New RTW Brand

Legendary men’s tennis champion Arthur Ashe endured many hardships along the way to the winner’s podium. In his lifetime, he became the epitome of grace-under-pressure during a tumultuous period of segregation in America and went on to break further barriers by becoming the first Black male to win the Wimbledon trophy. Today, his legacy becomes further cemented with the release of a new ready-to-wear brand named in his honor.

The new clothing collection features athletic apparel and leisurewear that includes a USA tracksuit with the “ASHE” moniker affixed to the back of the track jacket, two-toned yellow-and-black Animalia polo shirts and shorts, rugby jerseys, contrast-collar croquet sweaters, logo T-shirts – featuring a racket-holding Ashe silhouette – and more.

Working closely with the Arthur Ashe Estate to bring the collection to life, the brand was developed by Creative Director, Jack Carlson alongside Brand Director, Karl Blanchard. Vibrant colorways including kelly green, citrus orange, lemon and black are drenched throughout collection items, presented in either single tone or multi-tone fabric distribution. Additionally, the brand offerings are being produced for both men and women and contain a few matching sets.

In partnership with the University of California at Los Angeles’ Arthur Ashe Legacy Fund and the Social Change Fund United (created by Dwyane Wade, Carmelo Anthony and Chris Paul), the label aims to keep Ashe’s commitment to social, political and health-related progress for Black communities at the center of the brand’s ethos.

Collection items are priced between $25 USD and $265 USD and will be made available for purchase on the brand’s website beginning August 27.

Elsewhere in fashion, Jaden Smith revealed his true sense of style – and self – for Summer 2022.