Levi's® SilverTab™ Enlists NIGO and Friends for Latest Campaign
As the retro sublabel makes a return.
Levi’s SilverTab™, a label widely adopted in the ’90s among skateboarding, hip-hop, and grunge communities, has officially returned. To celebrate the occasion, the denim specialists enlist the general, NIGO, to supervise a special campaign video featuring representatives across a broad range of intertwining industries including skateboarding, comedy, music, and martial arts.
Pictured wearing the new SilverTab collection while connecting through a never-ending series of apartment rooms are characters such as graphic artist VERDY, singer Daoko, kickboxer Tenshin Nasukawa, rapper and CreativeDrugStore co-founder BIM, XLARGE designer YOPPI and more. The upbeat music arrives courtesy of Hiroshi Kawanabe and tofubeats.
Learn more about the campaign here and find the collection available on the Levi’s website and at retailers.
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