Take a Look Inside YEEZY GAP's Times Square Store

The retail experience is “distilled to its most essential form.”

Fashion
10,447 Hypes 3 Comments

Shortly after being announced, Gap kicked off the physical store expansion of its YEEZY GAP partnership with Kanye West. The inaugural retail expression served as the first time YEEZY GAP products were available for purchase at a physical retail location, which happened to be the Gap’s Time Square flagship. The “pop-up” starts off plans of YEEZY GAP hitting Gap locations throughout the United States soon.

Building on the YEEZY GAP ENGINEERED BY BALENCIAGA vision of utilitarian design, the Gap Times Square flagship was “reengineered and distilled to its most essential form.”

Customers that made it into the store were greeted to a stripped-back space lined with surplus bags filled with a selection of YEEZY GAP ENGINEERED BY BALENCIAGA styles. Items were marked with simple pricing notes via tags on the surplus bags. The progressive minimal retail experience reportedly serves to “fulfill the vision to deliver YEEZY GAP design on a larger scale.”

For those that couldn’t make the Times Square launch, the collection is still available globally over at the official YEEZY Gap online store.

 

View this post on Instagram

 

A post shared by LilJupiter (@liljupiterr)

 

View this post on Instagram

 

A post shared by HYPEBEAST (@hypebeast)

For more contemporary fashion news, Chrome Hearts leans into its iconic motifs with its Stencil Hoodie.

Read Full Article

What to Read Next

YEEZY GAP ENGINEERED BY BALENCIAGA is Now Available at Gap Stores
Fashion

YEEZY GAP ENGINEERED BY BALENCIAGA is Now Available at Gap Stores

Adding to the wider release plan for the partnership.

YEEZY GAP Is Officially Coming to GAP Stores
Fashion

YEEZY GAP Is Officially Coming to GAP Stores

The first location will be a “reengineered” Times Square flagship.

Check Out YEEZY GAP's Weekend Van Drop
Fashion

Check Out YEEZY GAP's Weekend Van Drop

Taking place in Miami, Chicago and Los Angeles.


Kanye West Slams GAP, Plans to Open YEEZY Retail Stores
Fashion

Kanye West Slams GAP, Plans to Open YEEZY Retail Stores

“The monster‘s about to come alive again.”

Four New LEGO 'Avatar' Sets Revealed at San Diego Comic-Con
Toys

Four New LEGO 'Avatar' Sets Revealed at San Diego Comic-Con

Ahead of the ‘Avatar: The Way of Water’ premiere.

Louis Vuitton's Updated "LV Archives" Set of Socks Will Set You Back $2,000 USD
Fashion

Louis Vuitton's Updated "LV Archives" Set of Socks Will Set You Back $2,000 USD

$330 USD for a pair of socks.

Images of the Stüssy x Nike Air Max 2015 "Black" and "Pink" Surface
Footwear

Images of the Stüssy x Nike Air Max 2015 "Black" and "Pink" Surface

Accompanying the “Fossil” colorway.

Chrome Hearts Leans Into its Iconic Motifs With its Stencil Hoodie
Fashion

Chrome Hearts Leans Into its Iconic Motifs With its Stencil Hoodie

The imprint’s latest online exclusive.

’Welcome to Wrexham’ Trailer Follows Ryan Reynolds and Rob McElhenney as They Buy a Football Club
Sports

’Welcome to Wrexham’ Trailer Follows Ryan Reynolds and Rob McElhenney as They Buy a Football Club

Following the pair’s takeover of Welsh football team Wrexham AFC.


Joey Bada$$ Delivers First Studio Album in Five Years, '2000'
Music

Joey Bada$$ Delivers First Studio Album in Five Years, '2000'

The sequel to his seminal 2012 mixtape, ‘1999.’

Channel Tres Teases Upcoming Album With Upbeat "Just Can't Get Enough" Track
Music

Channel Tres Teases Upcoming Album With Upbeat "Just Can't Get Enough" Track

As he prepares to go on tour this fall.

The Nike Air Flight Lite Mid is Coming in "Gorge Green"
Footwear

The Nike Air Flight Lite Mid is Coming in "Gorge Green"

Continuing to celebrate the 30th anniversary of the court classic.

Megan Thee Stallion and Future Drop Collab "Pressurelicious"
Music

Megan Thee Stallion and Future Drop Collab "Pressurelicious"

Marking the Houston Hottie’s third release of the year.

Malbon and Evian Celebrate Women's Golf With This New Collection
Fashion

Malbon and Evian Celebrate Women's Golf With This New Collection

With style worthy of the French Alps.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.