New Lifestyle and Sneaker Boutique Launches in New Delhi, India

Superkicks opens multipurpose flagship store.

Footwear
2,233 Hypes 0 Comments

India based lifestyle brand, Superkicks, launched its latest flagship store in a new two-story building in New Delhi. The 2400 sqft store is divided into two zones, the ground floor being the main retail space and the second zone being “The Basement”, a multipurpose retail-cultural space to hold events for the community.

The Superkicks store explores a terracotta theme that adds vibrancy to the space, merged with visual elements and geometric shapes. The concept is a take on old school aesthetics with a modern twist on sneaker culture, taking us back to the basics of old Delhi with perfect imperfections.

The space is an architectural marvel, with one of the major design inspirations being the Red Fort. This celebrates the Indian heritage and infuses modern and simple elements to create a unique environment.

The floors are complete with an acid wash and no wall has been kept straight to recreate a comfortable space full of imperfections, where it almost feels like the base is hand-made with new age bright display units and products.

The store is located within the nostalgic nook known as Priya Market, home to the first Priya Village Roadshow Theater.

Read Full Article

What to Read Next

Premium Sports Lifestyle Brand ’47 Launches New MLB Capsule Collection
Fashion

Premium Sports Lifestyle Brand ’47 Launches New MLB Capsule Collection

The first of five forthcoming league collabs celebrating the brand’s 75th anniversary.

APL and McLaren Launch New “HySpeed™” Sneaker for Summer 2022
Footwear

APL and McLaren Launch New “HySpeed™” Sneaker for Summer 2022

Announcing an exclusive collaboration of luxury performance footwear.

The New Balance 550 Gets Pretty in Pink... and Teal and Purple
Footwear

The New Balance 550 Gets Pretty in Pink... and Teal and Purple

Dressing the model in bright spring tones.


New Balance 550 Arrives in White and Natural Indigo
Footwear

New Balance 550 Arrives in White and Natural Indigo

Expanding the 550 lineup.

DJ Premier Claims Dr. Dre Once Blocked His 50 Cent Collaboration
Music

DJ Premier Claims Dr. Dre Once Blocked His 50 Cent Collaboration

The joint was supposedly for a Terror Squad project in the 2000s.

Apple Hit With Potential Class-Action Lawsuit for Blocking Contactless Payment
Tech

Apple Hit With Potential Class-Action Lawsuit for Blocking Contactless Payment

The case claims it profited illegally by favoring its own Apple Pay.

Sony Acquires Esports Tournament Platform Repeat.gg to Bolster PlayStation's Influence
Gaming

Sony Acquires Esports Tournament Platform Repeat.gg to Bolster PlayStation's Influence

The company already bought a stake in EVO last year.

Crunchyroll Is Cutting Prices for Premium Anime Subscriptions Across 95 Countries
Entertainment

Crunchyroll Is Cutting Prices for Premium Anime Subscriptions Across 95 Countries

With discounts up to 88%.

Lil Uzi Vert Releases "I KNOW" and "SPACE CADET"
Music

Lil Uzi Vert Releases "I KNOW" and "SPACE CADET"

Off of his soon-to-release ‘Red & White’ EP.


The Nike Air Trainer 1 "Don’t I Know You?" is Inspired by a Classic Bo Jackson Poster
Footwear

The Nike Air Trainer 1 "Don’t I Know You?" is Inspired by a Classic Bo Jackson Poster

Centered around a mix of “White/University Blue/Old Royal.”

HIDDEN.NY Reveals Reworked New Balance 992 Sneakers
Footwear

HIDDEN.NY Reveals Reworked New Balance 992 Sneakers

Featuring “past, present, future” branding.

Showtime Confirms 'Desus & Mero' Will Not Be Returning for Season Five
Entertainment

Showtime Confirms 'Desus & Mero' Will Not Be Returning for Season Five

As the co-hosts will pursue “separate creative endeavors.”

LEGO's Massive Bowser Set Gets Even Bigger
Toys

LEGO's Massive Bowser Set Gets Even Bigger

The 14-feet-tall figure is slated to appear at San Diego Comic-Con.

ASICS Introduces New "ACTIBREEZE 3D" Slides
Footwear

ASICS Introduces New "ACTIBREEZE 3D" Slides

Designed for post-competition recovery.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.