Jordan Brand Officially Unveils the Air Jordan 7 "Quai 54"

Revealed ahead of the annual streetball tournament in Paris.

Footwear
5,716 Hypes 0 Comments

Every year, Jordan Brand travels overseas to execute a special streetball tournament activation in Paris, France titled “Quai 54.” And to coincide with all of its hoops excitement, Michael Jordan’s eponymous imprint will unload special footwear products to align with the event. This year, the Jumpman team has readied fresh iterations of models like the Jordan Luka 1, Air Jordan 1 Utility Stash and Air Jordan 7, the latter of which has finally been officially revealed.

In a similar fashion to the collection from 2021, this latest installment overtly nods to the colors of France. This Air Jordan 7 — a silhouette that is currently celebrating its 30th anniversary this year — leans on a “Neutral Indigo” hue to envelop its buttery suede toe boxes, quarter panels and collar windows as well as the nubuck panels that surround them. “Bright Crimson” accents are also spotted on the high-cut kicks as they poke out through the Jumpman logos on the collars, Jordan lettering on the tongues and the “23” embellishments on the heels. Extra nods to the basketball festivities can be found through the “Quai 54” branding on the heel tabs as well as the co-branded insoles.

Given that the event is set to take place on July 9 and 10 this year, it’s likely that these will be dropping soon.

In search of more sneaker news? Initial images of the Two 18 x Air Jordan 2 Low have emerged.

Read Full Article

What to Read Next

A "Quai 54" Air Jordan 1 Utility Stash Is on the Way
Footwear

A "Quai 54" Air Jordan 1 Utility Stash Is on the Way

Celebrating the annual Parisian streetball event.

The Jordan Luka 1 Joins 2022's "Quai 54" Collection
Footwear

The Jordan Luka 1 Joins 2022's "Quai 54" Collection

Alongside the Air Jordan 1 Utility Stash and Air Jordan 7.

Official Look at the Air Jordan 7 "Citrus"
Footwear

Official Look at the Air Jordan 7 "Citrus"

Adding to the silhouette’s 30th anniversary celebrations.


Air Jordan 37 Officially Unveiled by Jordan Brand
Footwear

Air Jordan 37 Officially Unveiled by Jordan Brand

The Air Jordan 7-inspired silhouette is set to launch soon.

HVW8 Presents 'HOLLYWOOD BABYLON'
Art

HVW8 Presents 'HOLLYWOOD BABYLON'

A joint exhibition of work by Cali Thornhill DeWitt and Kosuke Kawamura.

'Better Call Saul' Final Trailer Highlights the Show's Most Iconic Sets
Entertainment

'Better Call Saul' Final Trailer Highlights the Show's Most Iconic Sets

Part Two hits AMC on July 11.

James Caan, 'The Godfather' Actor, Passes Away at 82
Entertainment

James Caan, 'The Godfather' Actor, Passes Away at 82

Caan was also celebrated for his lead roles in ‘Elf,’ ‘Misery’ and more.

Leaked 'Loki' Season 2 Set Photos Teases New Marvel Superhero
Entertainment

Leaked 'Loki' Season 2 Set Photos Teases New Marvel Superhero

Easter Eggs left in a slew of fictional movie posters.

Official Look at the Nike LeBron 2 "Maccabi"
Footwear

Official Look at the Nike LeBron 2 "Maccabi"

A callback to the pair The King wore in a pre-season game against Maccabi Elite Tel Aviv in 2004.


Netflix Rolls Out Spatial Audio for ‘Stranger Things 4’ and More Original Titles
Entertainment

Netflix Rolls Out Spatial Audio for ‘Stranger Things 4’ and More Original Titles

Creating a more immersive viewing experience.

The Best Watches of 2022 So Far
Watches

The Best Watches of 2022 So Far

HYPEBEAST looks at this year’s most compelling watch releases.

The Genesis G70 Shooting Brake is the Epitome of "Athletic Elegance"
Automotive 

The Genesis G70 Shooting Brake is the Epitome of "Athletic Elegance"

Presented by Genesis
Its campaign ‘THE WAY I AM’ featuring model Hyunji Shin echoes the car’s design philosophy.

Official Images of the Skate Like a Girl x Nike SB Dunk Low
Footwear

Official Images of the Skate Like a Girl x Nike SB Dunk Low

A closer look at the duo’s first collaborative project.

‘Ultra Violent’ Is a New Book Investigating the Raucous Side of Football Culture
Art

‘Ultra Violent’ Is a New Book Investigating the Raucous Side of Football Culture

Edited by 550BC founder, Pouria Khojastehpay.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.