The Genesis G70 Shooting Brake is the Epitome of "Athletic Elegance"

Its campaign ‘THE WAY I AM’ featuring model Hyunji Shin echoes the car’s design philosophy.

Automotive 
5,017 Hypes 3 Comments

Renowned Korean luxury car brand Genesis has just announced the Korea launch of its G70 Shooting Brake model. The term and model name “Shooting Brake” refers to a car body style that is firmly rooted in the automotive history of Europe, and is a reoccurring theme for manufacturers in the premium luxury sector.

Appropriately, Genesis G70 Shooting Brake flaunts a sleek design and excellent space utilization with increased trunk space, as well as dynamic driving performance inherited from the G70 Sedan. The first of the body type to be released by Genesis, the G70 Shooting Brake is a vehicle that will surely draw the attention of HYPEBEAST readers who value individuality.

No launch would be complete without an accompanying campaign, and Genesis has pulled out all the stops for its latest THE WAY I AM campaign. They feature boundary-breaking individuals such as fashion model Hyunji Shin and pro golfer Eric Chun. The first film starring Hyunji not only showcases her modeling career but also her love for the sport of boxing. Hyunji has graced the catwalks of brands like Chanel and practices boxing as a personal passion for self discipline and fitness. The visual perfectly echoes Genesis’ design philosophy of “Athletic Elegance” where we see Hyunji as an inspirational force who exhibits class and agility, just like the G70 Shooting Brake model. Stay tuned to see Eric Chun’s story in the upcoming second film.

Design-wise, the G70 Shooting Brake’s exterior is a work of art. Its shape boasts contemporary style and refinement exemplified by smooth transitioning curves and a shield-shaped grille inspired by Genesis wing logo. The Two Lines Quad Lamps and the combination of the single-piece glass hatch that extends to the rear and the “floating type” integral spoiler further accentuates the G70 Shooting Brake’s athletic intent.

Inside, the Shooting Brake is practically a modern fighter-jet cockpit fit for casual drivers, thrill-seekers and luxury fans. The interior was built with minimalism in mind, evidenced by the car’s intuitive control layouts and ergonomically-designed seating. Rear seats can easily fold over to allow up to 1,535 liters of storage space, a worthwhile upgrade from previous G70 offerings. Those looking to own the G70 Shooting Brake will have a multitude of exterior colors to choose from, including exclusive shades such as Cavendish Red, Hallasan Green, and Capri Blue. As for the interior, color palette options in Obsidian Black Monotone and Obsidian Black/Sandstorm Grey dual-tone are available.

Ultimately, Genesis continues to push the boundaries of design and performance with the latest G70 Shooting Brake. The car is ideal for sedan enthusiasts who have refined tastes but also seek rugged adventures. Whether for business, outdoor activities or relaxing weekend trips, the G70 Shooting Brake ticks all the boxes for what a stylish, versatile sedan should be.

The Genesis G70 Shooting Brake will go on sale in Korea on July 7. In addition, to commemorate the launch of the G70 Shooting Brake, Genesis plans to exhibit the model at the 2022 Busan International Motor Show for ten days starting July 15. Attendees will have the chance to test drive the car at the event. You can find out more info on the Genesis G70 Shooting Brake on the official website.

Read Full Article

What to Read Next

Sega Reveals Lineup of 60 Games Arriving on the Genesis Mini 2
Gaming

Sega Reveals Lineup of 60 Games Arriving on the Genesis Mini 2

The console launches in Japan this fall.

Bauhutte Takes Its Gaming Bed Concept to a Whole New Level
Gaming

Bauhutte Takes Its Gaming Bed Concept to a Whole New Level

Rise and game.

East Fork Readies its New Fiddlehead Pottery Dinnerware
Food & Beverage

East Fork Readies its New Fiddlehead Pottery Dinnerware

Inspired by the tender ferns that break free of the winter ground.


A24 Debuts Trailer for Feature-Length Film 'Marcel the Shell with Shoes On'
Entertainment

A24 Debuts Trailer for Feature-Length Film 'Marcel the Shell with Shoes On'

Revisiting the viral short film originally released in 2010.

Official Images of the Skate Like a Girl x Nike SB Dunk Low
Footwear

Official Images of the Skate Like a Girl x Nike SB Dunk Low

A closer look at the duo’s first collaborative project.

‘Ultra Violent’ Is a New Book Investigating the Raucous Side of Football Culture
Art

‘Ultra Violent’ Is a New Book Investigating the Raucous Side of Football Culture

Edited by 550BC founder, Pouria Khojastehpay.

A Fan-Favorite 'Halo 2' Demo From 2003 Will Finally Be Playable
Gaming

A Fan-Favorite 'Halo 2' Demo From 2003 Will Finally Be Playable

The demo was shown by developers at Microsoft’s E3 presentation.

ADAPTURE Envisions a Tie-Dye Summer
Fashion

ADAPTURE Envisions a Tie-Dye Summer

Featuring three colorways.

Official Images of the Tom Sachs x NikeCraft General Purpose Shoe "Dark Sulfur"
Footwear

Official Images of the Tom Sachs x NikeCraft General Purpose Shoe "Dark Sulfur"

More “boring” shoes are coming from the famed contemporary artist.


George Clooney's Infamous Nipple Batman Suit Is Currently Auctioning for $40,000 USD
Entertainment

George Clooney's Infamous Nipple Batman Suit Is Currently Auctioning for $40,000 USD

As a part of Heritage’s Hollywood & Entertainment Signature Auction.

Swiss Watchmaker HYT Unveils Luminescent Moon Runner Model
Watches

Swiss Watchmaker HYT Unveils Luminescent Moon Runner Model

Inspired by the “intricacies and secrets of black holes, neutron stars or pulsars.”

‘God of War Ragnarök’ Will Launch This November for PS4 and PS5
Gaming

‘God of War Ragnarök’ Will Launch This November for PS4 and PS5

Watch the CG trailer for the game now.

Apple iPhone 14 Pro Pricing Expected To Increase by $100 USD
Tech

Apple iPhone 14 Pro Pricing Expected To Increase by $100 USD

In comparison to the iPhone 13 Pro models.

Cactus Jack and Dior Tease Three More Footwear Collaborations
Footwear

Cactus Jack and Dior Tease Three More Footwear Collaborations

Travis Scott and the French luxury house have a sandal, a B23 and another B713 on the way.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.