The Hundreds x Jason Seife Celebrates Tradition
Incorporating Seife’s intricate illustrations of traditional Persian rugs.
For its latest collaboration, The Hundreds has tapped painter and digital artist Jason Seife for a new collection.
In the celebration of tradition, the new collection incorporates Seife’s intricate illustrations of traditional Persian rugs with an added personal touch. As the son of Cuban and Syrian immigrants, Seife has always focused on the beauty of Persian rugs as means of honoring his family history and channeling spiritual balance. Specifically, Seife’s work has a laser focus on detail due to the geometrical compositions of Persian rugs.
The new collection features jackets, hoodies and t-shirts dipped in shades of olive, peach and black. What brings the pieces to life are ornate multicolored illustrations that appear on collection garments. Jackets serve as a highlight with quilted nylon torsos and multicolored printed sleeves, in addition to supplementary cuff and back detailing. Aside from jackets, Seife also reimagines the brand’s Adam Bomb mascot on a collection t-shirt. Finishing off the collaboration is a 500-piece puzzle and a collectible sticker pack.
Check out the gallery above for a look at the offering. The Hundreds by Jason Seife collection drops Thursday, June 2 online and on The Hundreds App.
In related news, Balenciaga expands “The Lost Tape” with its Fall 2022 campaign.
