Kanye West Trademarks YEEZUS Amusement Parks, NFTs and More in New Patent Filings

Notable goods and services include toys, sporting equipment, campaign buttons and more.

Entertainment
7,784 Hypes 9 Comments

Ye, formerly known as Kanye West, has filed several U.S. federal trademark registrations under his multi-faceted imprint YEEZUS through his Mascotte Holdings, Inc. company.

According to trademark attorney Josh Gerben, the filings indicate Ye’s intent to create YEEZUS-branded amusement parks, blockchain-backed currencies and non-fungible tokes (NFTs), physical and online retail stores, toys, games, sporting equipment, campaign buttons, clothing, bags, household items and cosmetics.

West first expressed interest in one day creating his own amusement parks during an interview at the Cannes premiere of his Cruel Summer short film in 2012.

“What I want to do post-Grammys is I want to work on cities, I want to work on amusement parks, I want to change entertainment experiences,” he told GQ. “[It’s] something like if McQueen or Tarsem [Singh] was to meet the entertainment value of a Cirque du Soleil or a Walt Disney.”

Ye’s filings do not confirm the production of the aforementioned goods and services, though they do suggest a strong interest in extending the YEEZUS brand into new industries. Interestingly, Ye made headlines last year for vehemently opposing the idea of creating NFTs with a handwritten letter on Instagram, though his filings indicate that he is now interested in entering the metaverse.

“Do not ask me to do a f****** NFT,” he previously wrote, adding that he was focused on “building real products in the real world.”

Meanwhile, Ye is busy curating a roster for his Donda Sports academy, to which he recently signed Los Angeles Rams All-Pro Aaron Donald and Boston Celtics’ Jaylen Brown.

Elsewhere, Ye recently hopped on Vory’s new single “Daylight.”

Read Full Article

What to Read Next

Kanye West's Mascotte Holdings Files Trademark for New Logo
Fashion

Kanye West's Mascotte Holdings Files Trademark for New Logo

To be used on anything from accessories to footwear.

Kanye West's YZYSPLY Trademark Filings Hint at Possible Retail Stores
Footwear

Kanye West's YZYSPLY Trademark Filings Hint at Possible Retail Stores

So far, Yeezy Supply has only been available online.

Kanye West Earns Gold and Platinum Plaques for "Ni**as in Paris," "No More Parties in LA" and More
Music

Kanye West Earns Gold and Platinum Plaques for "Ni**as in Paris," "No More Parties in LA" and More

The JAY-Z collab is only a million units away from going diamond.


Future Enlists Kanye West for 'I Never Liked You' Merch Collaboration
Fashion

Future Enlists Kanye West for 'I Never Liked You' Merch Collaboration

Featuring hoodies, long-sleeve T-shirts, hats, socks and more.

adidas Debuts Its Newest Adizero Adios Pro 3.0 Runner
Footwear

adidas Debuts Its Newest Adizero Adios Pro 3.0 Runner

The marathon-ready kicks are loaded with double layers of Lightstrike Pro foam.

Hauser & Wirth Announce a New Gallery in Paris
Art

Hauser & Wirth Announce a New Gallery in Paris

Opening next year in the 8th arrondissement.

New ‘Sonic Frontiers’ Gameplay Footage Draws Comparisons to ‘Zelda: Breath of the Wild’
Gaming

New ‘Sonic Frontiers’ Gameplay Footage Draws Comparisons to ‘Zelda: Breath of the Wild’

Both games feature a sprawling open world.

Nike Reveals a "Prep School" Inspired Air Max 95
Footwear

Nike Reveals a "Prep School" Inspired Air Max 95

Likely to break the dress code.

Hexton Gallery Will Present an Extensive Exhibition on Christo and Jeanne-Claude
Art

Hexton Gallery Will Present an Extensive Exhibition on Christo and Jeanne-Claude

Celebrating the 50th anniversary of ‘Valley Curtain’ and showcasing never-before-seen work.


Nike KD3 All-Star Gets First Retro Return
Footwear

Nike KD3 All-Star Gets First Retro Return

The style makes its comeback spring of 2023.

Rae Sremmurd To Return With 4th Studio Album ‘SREMM4LIFE’
Music

Rae Sremmurd To Return With 4th Studio Album ‘SREMM4LIFE’

The duo of Slim Jxmmi and Swae Lee has reunited.

Samuel Ross Searches for a New "Bleeding Edge and High Risk" Watchmaking Aesthetic
Watches

Samuel Ross Searches for a New "Bleeding Edge and High Risk" Watchmaking Aesthetic

The A-COLD-WALL* founder discusses taking on timepieces in Hublot collaboration.

Funko x Marvel Launch Superhero and Villain Collectibles Series
Toys

Funko x Marvel Launch Superhero and Villain Collectibles Series

New figurines will drop on the last Monday of each month.

Rick Owens "SWAMPGOD" Collection Praises Nonconformity
Fashion

Rick Owens "SWAMPGOD" Collection Praises Nonconformity

This partnership puts a spotlight on responsible production and sourcing.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.