Amazon Fashion Places Focus on Footwear with New Virtual Try-On Feature

Using augmented reality to show how a pair of shoes will look from every angle.

Fashion 
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Bringing an interactive and more convenient way to purchase footwear online, Amazon Fashion is introducing Virtual Try-On for Shoes to its Amazon shopping app. The technology, which uses augmented reality, is available for thousands of sneaker styles from brands including New Balance, adidas, Reebok and other major names in footwear.

After opening the Amazon shopping app on iOS devices, customers can hit the “Virtual Try-On” button on a sneaker’s product detail page. Using the device’s camera, the experience will provide a view of the shoes from every angle. The innovative augmented reality allows customers to move their feet around to see how the shoes look on, and shoppers can quickly swap between different colors of the same style within the experience. Customers also have the option of taking a photo of their virtual try-on experience and sharing the image with friends on social media by clicking the “Share” icon.

The introduction of Virtual Try-On for Shoes in the Amazon Fashion store also provides brands a new way to showcase their products and to make shopping for their styles easier and more interactive. Muge Erdirik Dogan, President of Amazon Fashion, explains that, “Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers. We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”

amazon online shopping sneakers adidas new balance asics reebok iphone camera app ios augemented reality ar

Scan the QR code above to begin your first Virtual Try-On for Shoes experience. Amazon customers in the U.S and Canada can also access Virtual Try-On for Shoes via the Amazon Shopping app on iOS mobile devices and by heading to its website.

As more customers virtually try on different styles, Amazon Fashion will learn from their feedback and continue to enhance the experience.

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