Medicom Toy Evokes Nostalgia With BE@RBRICK Sooty The Bear

Featuring Kellogg’s Puffa Puffa Rice.

Design
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Medicom Toy‘s nostalgic BE@RBRICK Sooty The Bear has arrived on HBX in 400%.

The latest BE@RBRICK resembles the classic British children’s television puppet character Sooty and features the American breakfast cereal brand Kellogg’s Puffa Puffa Rice box label on the back. The crossover is reminiscent of their iconic campaign in 1973 when Sooty was seen waving a magician’s wand over the cereal. Further spurring one’s childhood memories is the packaging that takes after Kellogg’s cereal box.

Priced at $130 USD, the 400% BE@RBRICK Sooty The Bear is now available on HBX, along with other designs such as the BE@RBRICK Riot Cop and the BE @RBRICK Benjamin Grant「OVERVIEW」TOKYO.

In case you missed it, Hot Toys unveiled its latest Doctor Strange 1/6th figure from “Multiverse of Madness.”

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