Bay Area Photographer Koolmac Whips Up a Boba Milk Tea-Inspired Air Jordan 36 Low
Luxe quilted interior liners, boba-inspired Nike logos and more land on the shoes.
There are a select few photographers that have gained recognition within the realm of basketball, and one of those is Cameron Look also known as @koolmac. The Bay Area native-turned LA resident has made a name for himself through his captivating on-court imagery and jaw-dropping videos, and now he’s embarking on a new creative venture — a footwear collaboration with Jordan Brand. The Beaverton-based brand has provided the Air Jordan 36 Low as the canvas, and the expert behind the lens has chosen to nod to his Asian roots by reworking the hoops sneakers with a boba milk tea-inspired motif.
Various shadings of green dominate the court-ready kicks as a salute to his affinity for matcha tea, and this is further confirmed by the volt strip that runs along the middle of the lateral and medial sides which comes decorated with repetitive “Matcha Matcha Man” text hits. On the left foot, the tongue swaps out its traditional Jumpman logo with an animated drink character that’s topped off with a Swoosh. A flurry of dots show up on the mudguards, inside the treading and on the insoles to represent tapioca balls, and the laces provide further contrast with their peachy appearance. Additionally, the interiors have been spruced up with green quilted lining to provide a more luxe look and feel.
Boston Celtics Star Jayson Tatum recently debuted the sneakers during game one of round two of the NBA Playoffs against the Bucks. It’s unclear if these will be dropping to the public or simply serve as a PE.
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For other sneaker news, a release date has been confirmed for the Air Jordan 1 High OG “Stage Haze.”
