The NBA Released a Dynamic NFT Series Dubbed “The Association”

Made in conjunction with FRANCHISE, Jacob Rochester, Jen Stark and Rewina Beshue.

NFT
3,860 Hypes 3 Comments

To coincide with the excitement of the 2022 NBA Playoffs, the league has released a dynamic NFT series eponymously dubbed “The Association.”

Made in conjunction with FRANCHISE, the collection features 30,000 NFTs being minted during the postseason — 125 editions per player across the 16 playoff teams. Each is issued as a blind-mint, which means that nobody will know which player they will receive prior to the reveal.

Globally recognized for showcasing basketball through the lens of art, design, music and fashion, FRANCHISE creative director Justin Montag tapped Jacob Rochester to create each profile, along with Jen Stark and Rewina Beshue to create the background animations for each token.

As the second round rolls on, the remaining players will continue to change in appearance as they achieve a particular accolade or advance throughout the playoffs. For example, a player receives a splash indicator if they score four or more three-pointers made in a game or a dagger icon to those who score a game-winning shot in the final 24 seconds.

Somewhat similar to buying a pack of trading cards, players will be assigned randomly and transparently using Chainlink VRF to ensure a fair and equal chance of minting any athlete from any of the 16 playoff teams. Please visit The Association NFT along with OpenSea to learn more on how you can acquire your own.

Elsewhere, Perrotin published the first monograph on South Korean artist Lee Bae.

Read Full Article

What to Read Next

The NBA Debuts Dynamic NFTs That Change With Player Performance
NFT

The NBA Debuts Dynamic NFTs That Change With Player Performance

18,000 digital collectibles representing every player in the Playoffs.

Victor Solomon and the NBA Unveil the New-Look Larry O’Brien Trophy
Sports

Victor Solomon and the NBA Unveil the New-Look Larry O’Brien Trophy

Along with a suite of new awards for the Conference Finals.

Campaign Imagery for the Louis Vuitton x NBA Collab Releases To Celebrate Its Third Drop This Season
Fashion

Campaign Imagery for the Louis Vuitton x NBA Collab Releases To Celebrate Its Third Drop This Season

Featuring its new travel trunk for the Larry O’ Brien trophy.


The NBA and Better™ Gift Shop Ready a Special Beats Powerbeats Pro Release
Tech

The NBA and Better™ Gift Shop Ready a Special Beats Powerbeats Pro Release

Celebrating the NBA’s 75th-anniversary season.

BBC Reunites With Reebok for a Zig Kinetica II "Digi-Camo" Collaboration
Footwear

BBC Reunites With Reebok for a Zig Kinetica II "Digi-Camo" Collaboration

Drawing inspiration from the quality and functionality of tactical military gear.

Dominique Ansel Bakery Readies Cronut(R) NFT Collection
NFT

Dominique Ansel Bakery Readies Cronut(R) NFT Collection

Marking the ninth birthday of the pastry.

An Elderly Woman Stole and Altered a Jacket Artwork From the Musée Picasso
Art

An Elderly Woman Stole and Altered a Jacket Artwork From the Musée Picasso

The installation was part of Catalan artist Oriol Vilanova’s “Old Masters” series.

Moderat Is Finding Itself Again
Music 

Moderat Is Finding Itself Again

By launching its Apple Music 1 radio show and album, the techno legends have experienced cathartic “band therapy.”

Umar Rashid Presents the Next Chapter of the Frenglish Empire at Almine Rech
Art

Umar Rashid Presents the Next Chapter of the Frenglish Empire at Almine Rech

The exhibition is in its final days and will end on May 4.


Supreme x Nike Zoom Air Flight 95 Spring 2022 Collaboration
Footwear

Supreme x Nike Zoom Air Flight 95 Spring 2022 Collaboration

Coming in three colorways.

Perrotin Publishes the First Monograph on Lee Bae
Art

Perrotin Publishes the First Monograph on Lee Bae

A 244-page chronicle of the South Korean artist’s exploration into the abysses of blackness.

Nike Features Chenille-Textured Swooshes to Its Blazer Mid '77
Footwear

Nike Features Chenille-Textured Swooshes to Its Blazer Mid '77

Accented with a fuzzy branding.

DC Comics Has Reportedly Canceled 'Wonder Twins' Film
Entertainment

DC Comics Has Reportedly Canceled 'Wonder Twins' Film

Production was initially slated to begin in July.

The Air Jordan 1 High OG "Stage Haze" Has a Release Date
Footwear

The Air Jordan 1 High OG "Stage Haze" Has a Release Date

Arriving at the start of the summer.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.