It’s purposefully designed to be stored and taken on the go while frozen, and will fully thaw by lunchtime. Rather than soggy, the sandwich will be completely fresh and ready to eat in two to four hours after thawing. No clean-up is required for the process.
For the rollout, Hot Pockets is debuting the Deliwich in four different flavors: Cheddar & Ham, Turkey & Colby, Cheese Melt and Pepperoni & Mozzarella. Sold in a box of 4 individually wrapped sandwiches, the Deliwich is priced at $7.49 USD, though prices may vary per store.
“New Hot Pockets Deliwich is a high-quality sandwich with a little more ‘chill’ and major convenience for busy parents and their kids,“ said Andy Godish, brand marketing manager, the Hot Pockets brand. “Deliwich offers an easy, great-tasting lunchbox option that stays fresher longer and is always ready to enjoy by the time lunch rolls around.”
Hot Pocket’s Deliwich will be available in stores beginning in late May.
In other food and beverage news, Suntory Yamazaki has announced its 2022 limited edition Tsukuriwake selection.