Adidas x Gucci Stars in Its Own '80s Fitness Catalog Ahead of Global Release

Alessandro Michele’s sporty Fall 2022 collaboration is coming very soon.

Fashion
154,759 Hypes 11 Comments

adidas x Gucci is almost here. Three months since we first saw the shock collaboration at the luxury house’s Fall 2022 runway show, the partnership has now officially been showcased in a Carlijn Jacobs-shot lookbook, and it’s just as good as the fashion world expected.

The merge between a sportswear giant and one of the world’s most popular luxury labels is nothing new — adidas has previously worked with Prada, while Louis Vuitton famously worked with Nike and Supreme. Yet, adidas x Gucci takes partnerships to the next level, offering a comprehensive uniform for any Three Stripes head or luxe sportswear aficionado.

Of course, the collection is designed by Alessandro Michele — but so is the lookbook. Here, Michele drew from archival catalogs, encouraging his muses and models to pose dramatically against pops of color in a very ’80s infomercial form. It’s the right vibe for this collaboration as many footwear styles — such as the Gazelle — are shoes that were popular in the ’80s, and many of the applications from velvet and suede to snakeskin, leathers, bold prints, jazzy fonts and more also hark back to this energetic era.

adidas x Gucci is the result of blending two seemingly far-apart worlds, resulting in the hybridization of formalwear that sees leather heels, suede loafers, and silk scarves become infiltrated with sportswear (or at least more casual) codes. The same goes for bowling bags, which are crafted from Gucci’s premium leathers but covered in the Trefoil logo, or the shellsuit-style offerings that combine bold colors with an even bolder GG-Trefoil monogram. In short, it aches of the ’70s and ’80s in all the best ways.

Elsewhere, the lookbook shows co-branded micro-bags, monogrammed pleated skirts paired with clogs, terry cotton pool slides, a selection of jewelry, essentials such as T-shirts, and much more.

This inaugural adidas x Gucci lookbook anticipates the launch of the collection on June 7, 2022. It will drop at select Gucci stores, dedicated pop-ups, online on Gucci’s website, as well as on the adidas CONFIRMED app with more to come in the future. Take a look at the first round above.

In other news, check out the Supreme x Stone Island SS22 collaboration.

Read Full Article

What to Read Next

Here's How Much the adidas x Gucci Collaborative Collection Will Cost
Fashion

Here's How Much the adidas x Gucci Collaborative Collection Will Cost

Hint: Gazelles are approximately $680 USD.

Take a Closer Look at the adidas x Gucci Gazelles, Clogs, Loafers, Pumps and More
Footwear

Take a Closer Look at the adidas x Gucci Gazelles, Clogs, Loafers, Pumps and More

Alessandro Michele adds a luxurious ’80s-tinged twist to the Three Stripes sneaker while also subverting traditions elsewhere.

Youth of Paris x adidas Campus 80s Collab Releasing This Month
Footwear

Youth of Paris x adidas Campus 80s Collab Releasing This Month

Parisian, grungy, and too cool to care.


MTV x NBA Bring Back the Nostalgia of the '80s for All-Star Game Capsule
Fashion

MTV x NBA Bring Back the Nostalgia of the '80s for All-Star Game Capsule

Featuring the Golden State Warriors, Los Angeles Lakers and more.

Cardi B Receives $300K USD Audemars Piguet Mother's Day Present From Offset
Watches

Cardi B Receives $300K USD Audemars Piguet Mother's Day Present From Offset

Just a regular day in the life of Cardi B.

Alicia Keys and Swizz Beatz Reveal Whether They Ever Will Make a Joint Album
Music

Alicia Keys and Swizz Beatz Reveal Whether They Ever Will Make a Joint Album

Calling the idea “very exciting.”

EA's 'F1 22' Previews Changes for the New Season
Gaming

EA's 'F1 22' Previews Changes for the New Season

Introducing the new Miami Circuit and VR functionality.

'Westworld' Announces Season 4 Release Date With First Trailer
Entertainment

'Westworld' Announces Season 4 Release Date With First Trailer

Evan Rachel Wood returns alongside Tessa Thomspon, Thandie Newton and Aaron Paul.

Vans Celebrates the Life of Daniel Johnston With Latest Capsule
Footwear

Vans Celebrates the Life of Daniel Johnston With Latest Capsule

Aiming to promote mental health awareness through Johnston’s Hi, How Are You foundation.


Diet Starts Monday Takes Saucony's Endorphin Pro to Luxe New Heights
Footwear

Diet Starts Monday Takes Saucony's Endorphin Pro to Luxe New Heights

Running functionality meets premium materials on this limited-edition collaboration.

Netflix Is a Joke Festival Sets of Pete Davidson, Amy Schumer Premiering on Netflix
Entertainment

Netflix Is a Joke Festival Sets of Pete Davidson, Amy Schumer Premiering on Netflix

Set to release between May and June.

Rick Owens Reveals Collaborative Capsule With Venetian Artist Swampgod
Fashion

Rick Owens Reveals Collaborative Capsule With Venetian Artist Swampgod

With a focus on upcycling and sustainability.

Pusha T Reveals He Does Not Think Kanye West and Drake "Make Good Music Together"
Music

Pusha T Reveals He Does Not Think Kanye West and Drake "Make Good Music Together"

Speaking in his latest ‘Drink Champs’ interview.

Patrick Stewart Talks the Resurrection of Professor Charles Xavier in 'Doctor Strange 2'
Entertainment

Patrick Stewart Talks the Resurrection of Professor Charles Xavier in 'Doctor Strange 2'

“I was a little unsure at first.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.