Coachella and FTX Are Giving Away Free NFTs to 2022 Passholders
Unlocking limited-edition merch, food and beverage vouchers and more.
Coachella attendees can now all claim a free NFT courtesy of the festival’s partnership with FTX. The Bloom NFT will allow festival goers to unlock exclusive on-sie perks throughout the weekends.
On the Friday morning of each festival weekend, NFT holders will see their seed NFT blossom into one of the seven desert flowers. All NFTs give attendees a chance to redeem festival benefits including a dedicated entry lane, limited-edition FTX and Coachella merch as well as food and beverage vouchers. The NFTs allow Coachella to tap into the digital world and track and reward fan loyalty, as well as act as a digital proof of attendance to the physical event.
A random selection of NFT holders will see their seed NFTs blossom into one of six rare flowers, which can then be redeemed as premium upgrades for the festival. These include VIP upgrades, 2023 weekend passes, access to the FTX VIP lounge, premium merch items, Goldenvoice concert tickets and Ferris wheel rides. In order to claim their NFT, attendees must download the FTX app. For more information check out Coachella’s NFT website.
In case you missed it, Dennis Rodman has dropped a colorful first NFT collection titled, “Rodman’s Barbershop.”
