BMW Celebrates 50th Anniversary of M-Sport With 'We Are M' Film

Revisiting the brand’s most iconic moments.

Automotive 
8,148 Hypes 5 Comments

This year marks 50 years of the BMW Motorsport subsidiary. To commemorate the anniversary, the German car manufacturer revisits its original emblem as well as premiering its latest We Are M short film.

All models with a production date from March 2022 will feature the classic BMW Motorsport logo, boasting shifted semicircles that made its debut appearance in 1973. As well as emblems, 50 M paint finishes will be offered on selected cars such as “Dakar Yellow”, “Fire Orange”, “Daytona Violet”, “Macao Blue”, “Imola Red” and “Frozen Marina Bay Blue” which all represent various eras of the brand’s history.

With more information yet to be released, BMW’s first electric high-performance M model is also due to launch in the near future as well as a special limited-edition iteration of the M4 Coupé series.

To celebrate this milestone, the We Are M campaign film is an ode to the togetherness of the M community. Piecing archival behind-the-scenes footage of Andy Warhol’s 1979 custom BMW M1 art car with fan-shot images, the inspirational visuals honor the subsidiary’s iconic journey and look to an innovative future.

Check out BMW’s We Are M campaign film above.

Read Full Article

What to Read Next

BMW Unleashes Its Latest "Competition Sport" Vehicle: The M4 CS
Automotive

BMW Unleashes Its Latest "Competition Sport" Vehicle: The M4 CS

Featuring a tuned 3L twin-turbo inline six boasting 550 hp and capable of 0-60 in 3.4 seconds.

BMW's M3 Sedan and M3 Touring Models Get a Facelift
Automotive

BMW's M3 Sedan and M3 Touring Models Get a Facelift

Alongside a subtle increase in performance across the series.

BMW’s New M5 Touring Confirmed To Be Coming Stateside
Automotive

BMW’s New M5 Touring Confirmed To Be Coming Stateside

The model’s first touring variant since 2007.


Alltimers Celebrates Creative Growth Art Center's 50th Anniversary with Second Capsule
Fashion

Alltimers Celebrates Creative Growth Art Center's 50th Anniversary with Second Capsule

Envisioning the artwork of six Creative Growth artists.

Louis Erard x Massena LAB Collaborate On Le Régulateur
Watches

Louis Erard x Massena LAB Collaborate On Le Régulateur

The collaboration brings modern sensibilities to a classical style.

DRIVERS: Ben Clymer and his 1967 Porsche 911S
Automotive

DRIVERS: Ben Clymer and his 1967 Porsche 911S

The HODINKEE founder cherishes patina and story over performance and shine.

Have We Reached Peak Sportswear x Luxury Collaboration?
Fashion 

Have We Reached Peak Sportswear x Luxury Collaboration?

Analyzing why subverting tradition and unapologetic irony could push a brand’s limits too far.

NOT Architects Studio "Scoops Up" Surrounding Scenery for Skinny Tokyo House
Design

NOT Architects Studio "Scoops Up" Surrounding Scenery for Skinny Tokyo House

Taking in elements of the nearby neighbourhood that inspired them the most.

Daily Paper and Beats Unite for '90s Graffiti-Inspired Studio Buds
Tech & Gadgets

Daily Paper and Beats Unite for '90s Graffiti-Inspired Studio Buds

With a campaign featuring Unknown T.


Takashi Murakami Presents 'Stepping on the Tail of a Rainbow' at The Broad
Art

Takashi Murakami Presents 'Stepping on the Tail of a Rainbow' at The Broad

Showcasing the artist’s monumental 82-foot-wide painting.

FaZe Clan and Disney Ready "Mickey On The Grid" Capsule
Fashion

FaZe Clan and Disney Ready "Mickey On The Grid" Capsule

Featuring graphic tees, sweatshirts, and baseball caps.

Bad Bunny Reflects on Starring as El Muerto for Sony and Marvel
Entertainment

Bad Bunny Reflects on Starring as El Muerto for Sony and Marvel

Calling the role “perfect.”

New York City's Last Payphone Has Been Removed
Travel

New York City's Last Payphone Has Been Removed

Replaced by LinkNYC Wi-Fi kiosks.

Corsair Unveils its First Gaming Laptop
Tech & Gadgets

Corsair Unveils its First Gaming Laptop

Complete with a touchbar and a 1080p webcam.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.