Bao Partners With Hightide for Stationery Capsule

Celebrating its London restaurants and signature graphics.

Food & Beverage
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London-based restaurant group Bao has presented a new stationery collaboration with Japanese label Hightide. The collection has been designed by Bao co-founder Erchen Chang alongside BEAMS, utilizing signature Bao graphics on Hightide’s European and American-inspired stationery and office supplies.

Imagery in the collection includes the “Napping Man” — showing a man asleep on a giant bao bun — which appears on a shopping bag, utility sheet and Tenugui hand towel. Elsewhere, the collection covers notebooks, washi tape, brush writers, key rings, pin badges and stickers, which display everything from custard-filled Sad Face bao to imagery inspired by Bao’s newest outpost, a Taiwanese noodle shop.

Launching the collection, Bao’s Erchen Chang said:

“When I was designing the collection, I got a lot of inspiration from movies, everyday life, and various people I met. These items are all about the “rules to be a lonely man”. The collection is like claiming a badge to enter the lonely man society, where we all dream of lying on a large fluffy BAO and taking a nap.”

The full collection is available now through Bao’s Convni Store, as well as through Hightide in Japan and Beams in Taiwan.

For more from Beams, take another look at the label’s Clarks Originals Desert Trek “Sand Suede.”

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