ASICS Explores Creative Momentum in "Always In Motion" Campaign
Majid Jordan, Ian Eastwood and Bambi create performances that play with vision, motion and music.
Inspired by the movement that drives its footwear, ASICS has teamed up with three creatives to explore the idea of being “Always In Motion” in their respective disciplines. Featuring Majid Jordan, Ian Eastwood and Bambi, the “Always in Motion” campaign invited each creative to star in starred videos that combine vision and motion through dance, art and music.
The creatives selected for the “Always In Motion” campaign match the different core values within the Japanese brand’s DNA: timeless legacy, relentless innovation and intrinsic positivity. Bambi, a visual artist, sought inspiration from nature to create abstract textures to represent ASICS and how the brand references its past to create classics for tomorrow. Balancing its legacy, the footwear brand also holds a strong passion for innovation and the power of possibility, which Ian Eastwood address through
After watching the performances that Majid Jordan, Ian Eastwood and Bambi created for ASICS, head to the brand’s website to shop the GEL-1130 and GEL-KAYANO 14 and to learn more about the “Always In Motion” campaign.
