It’s time for Zach LaVine to stow away his Nike Kobe kicks because the two-way NBA guard has officially inked a new multi-year endorsement deal with New Balance. The Chicago Bulls star last signed a sneaker deal with adidas back in 2017, but his contract with the German sportswear imprint expired prior to the 2021-2022 season.
“New Balance is a brand that’s investing in me not just as a player but as an individual. I wanted to partner with a company that is equally passionate about supporting my interests beyond the court,” says LaVine. “New Balance’s creativity is making waves across hoops and I’m excited to join a roster of athletes that aren’t afraid to approach the game in their own way.”
With this move, the high-flying wing player joins the likes of Kawhi Leonard, Jamal Murray, Dejounte Murray, Storm Reid, Jack Harlow, Sydney McLaughlin, Coco Gauff, Raheem Sterling, Sadio Mane and more. On the court, you can expect him to likely rock all of the brand’s hoop silhouettes from the TWO WXY to the KAWHI 2 to the BB9000 while the lifestyle collaborations and GRs will be worn away from the hardwood.
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In other news, a New Balance all-gray suede 996 with kilties has been unveiled.