ASICS Hosts Immersive Movement Experience to Uplift Berlin’s Inner-City Community

Check out the event recap here.

Footwear 
1,028 Hypes 0 Comments

As part of its latest SportStyle campaign, ASICS looked to brighten the mood in Berlin with an immersive movement experience aptly titled “Uplift Berlin.”

Wanting to capture and celebrate the brand’s “Sound Mind, Sound Body” philosophy in one event, all of the visitors’ mental state was recorded on arrival. Held at the Julia Stoschek Collection gallery, the unique immersive experience was comprised of a series of activities. These included an abstract light installation, a performance by the FMKF collective as well as virtual reality movement training all purposefully crafted to stimulate the mind and improve wellness. The mental state of the guests was then noted on completion as a case study to reiterate the uplifting power of movement on the mind and body.

Speaking on the brand’s ethos and its relation to the event Executive Vice President of ASICS, Gary Raucher explains, “Our founding philosophy is literally in our name.” But it’s the relevance to the time which makes this campaign important, “We believe our focus on the mental benefits of movement has never been more relevant.”

Check out the images of the event in the gallery above. Alternatively, you can visit the ASICS website to find more information on the brand’s philosophy and campaigns.

Read Full Article

What to Read Next

AFEW and ASICS Aim to Raise Mental Health Awareness With the "Uplifting Pack"
Footwear

AFEW and ASICS Aim to Raise Mental Health Awareness With the "Uplifting Pack"

Donating 10% of proceeds to the Deutsche Depressions Hilfe.

ASICS SportStyle Combines Trail And Basketball Styles For HS3-S GEL-NANDI
Footwear

ASICS SportStyle Combines Trail And Basketball Styles For HS3-S GEL-NANDI

Designed in partnership with the Kiko Kostadinov Studio.

Madsteez Brings Mexico’s Agave Fields to New York in a One-Day-Only Immersive Experience
Design

Madsteez Brings Mexico’s Agave Fields to New York in a One-Day-Only Immersive Experience

Inspired by his recent trip to Jalisco, Mexico.


Levi’s® Celebrates the 501® Jean With an Immersive Experience in London
Fashion 

Levi’s® Celebrates the 501® Jean With an Immersive Experience in London

Presented by Levi's
Launching May 20.

Wax London Reconnects With Nature for SS22 Drop 2
Fashion

Wax London Reconnects With Nature for SS22 Drop 2

Featuring house-made abstract and floral prints.

Essentials: Ken Gushi
Automotive 

Essentials: Ken Gushi

Presented by Toyota
Discover the stories behind the Formula Drift competitor’s most prized possessions.

Nike Dunk High Surfaces With Texas-Inspired Swooshes
Footwear

Nike Dunk High Surfaces With Texas-Inspired Swooshes

Uppers are devised with tumbled and perforated leathers.

Tyler, the Creator Drops Self-Directed Video for NIGO Collab "Come On, Let's Go"
Music

Tyler, the Creator Drops Self-Directed Video for NIGO Collab "Come On, Let's Go"

Off the BAPE founder’s upcoming record, ‘I Know NIGO.’

Easy Otabor and Adeshola Makinde Discuss Identity and Intention within Art
Art 

Easy Otabor and Adeshola Makinde Discuss Identity and Intention within Art

Presented by In The Know
Discover the creatives shaping the future of Chicago’s scene in the new episode of ‘Forever Emerging.’


Nike Dunk Low Gets Whipped Up With a "Copy Paste" Motif
Footwear

Nike Dunk Low Gets Whipped Up With a "Copy Paste" Motif

Sportswear logos are sprawled across the upper.

Singapore Watch Club Celebrates Sixth Anniversary With Cartier Collaboration
Watches

Singapore Watch Club Celebrates Sixth Anniversary With Cartier Collaboration

The collection includes 18 unique watches covering six models.

Temeka Jackson's Designs Take Nail Art to a New Dimension
Fashion 

Temeka Jackson's Designs Take Nail Art to a New Dimension

Presented by Tequila Herradura
The celebrity manicurist puts Herradura Ultra at the tip of your fingers.

Eminem’s Shady Records Nike Air Max 97s Are on Sale for $50,000 USD
Footwear

Eminem’s Shady Records Nike Air Max 97s Are on Sale for $50,000 USD

But you can’t wear them.

A$AP Rocky's New Whiskey Brand, Mercer + Prince, Solidifies Him as a Cultural Tastemaker
Food & Beverage 

A$AP Rocky's New Whiskey Brand, Mercer + Prince, Solidifies Him as a Cultural Tastemaker

The multi-hyphenate talks to HYPEBEAST about moving into the liquor world and taking inspiration from Virgil Abloh and Nigo.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.