Fanta Goes Exotic With New Dragon Fruit Zero Sugar Flavor

Already known for its bright and bold fruit flavors, Fanta is now going exotic with its latest limited-time-only option.

The new “Fanta Dragon Fruit Zero Sugar” flavor is inspired by the tropical fruit native to Mexico and Central America. Expressing a fluorescent pink hue, the refreshing soda is built around the look and flavor profile of the exotic fruit. For those not familiar with dragon fruit, the pitaya varietal has a slightly sweet taste reminiscent of kiwi, pear and watermelon.

Fanta Dragon Fruit Zero Sugar is made with 100% natural flavors, features zero calories and comes caffeine-free.

“We’re thrilled to be adding a new pop of color to Fanta’s roster,” said A.P. Chaney, Creative Director, Sparkling Flavors, on the launch of Dragon Fruit Zero Sugar. “Fans love trying new flavors, especially flavors from around the world, and they know Fanta is a global brand. So, we’re bringing them a delicious, cool, exotic flavor they can experience with friends. Dragon Fruit Zero Sugar, with its exotic flavor combination and aesthetic appeal, can transport anyone, anywhere, to a refreshing locale full of fun possibilities.”

Fanta Dragon Fruit Zero is available now in select retailers nationwide until July 10.

For more food and beverage news, Drake recently offered to buy a Toronto Jamaican patty restaurant after it announced its closure.