Disney+ To Launch Ad-Supported Subscription Tier
With plans to introduce the new option between late 2022 and 2023.
Disney has announced plans to launch an ad-supported subscription tier for its Disney+ streaming services, with aims to introduce it in the US in late 2022 and in international markets in 2023.
According to reports, Disney’s plans will help the company to achieve its long-term goal of earning between 230 to 260 million Disney+ subscribers by FY2024. Deadline adds that the streaming service’s growth has been slowing down despite having 130 million subscribers by the end of 2021, and that Disney+’s one-dollar price hike from 2021 was likely a “short-term impediment to growth.”
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” Kareem Daniel, Chairman, Disney Media and Entertainment Distribution, said in a statement. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,” added Rita Ferro, President, Advertising, Disney Media and Entertainment Distribution. “Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic. I can’t wait to share more with advertisers at the Upfront.”
In case you missed it, Netflix’s Marvel shows are officially coming to Disney+.
