Nike Taps LeBron James for Its Latest NIKELAND Roblox Initiative

Featuring new basketball mini games and virtual launches of two LeBron 19 colorways.

Tech & Gadgets
16.9K 2 Comments

Technology continues to shape the way we live each and every single day and one component of this realm that continues to drive conversation is the metaverse. In an effort to stay relevant to this part of the culture, sportswear brands have wasted no time to participate, one being Nike which announced its all-new NIKELAND 3D space on Roblox last Fall. To further build upon this initiative, the Swoosh has tapped Los Angeles Lakers superstar LeBron James to visit NIKELAND and contribute to its basketball-focused features.

Designed to encourage users to get active in their own physical worlds, this latest strategy will see The King coach players and teach them the fundamentals of hoops through a series of new mini games. In addition to this, the NIKELAND Showroom will also be the first platform to launch a duo of virtual styles of his signature Nike LeBron 19. First on the list is the LeBron 19 “Chosen 1” which is fashioned with tear-away uppers that conceal a mural of special graphics pertaining to the four-time champion’s journey from Akron, Ohio to LA. The second iteration is the “Bron Bites” colorway which is accessorized with all of James’ favorite snacks that fuel his All-Star caliber game.

LeBron James and the new basketball mini games are available to play via NIKELAND on Roblox until February 21. The Nike LeBron 19 “The Chosen 1” will exclusively launch in North America via Nike SNKRS and at select retailers while the “Bron Bites” makeup will drop globally this summer via Nike SNKRS and at select retailers.

In other news, a Berlin-inspired Nike Air Force 1 Mid has been unveiled.

Read Full Article

What to Read Next

LeBron James Salutes Miami with His Nike LeBron 22 "South Beach" PE
Footwear

LeBron James Salutes Miami with His Nike LeBron 22 "South Beach" PE

King James still has plenty of love for the ‘Yams.

Nike Announces LeBron James' First Training Silhouette
Footwear

Nike Announces LeBron James' First Training Silhouette

Introducing the Nike LeBron TR1.

LeBron James Channels Prince for the Nike LeBron TR1 "Purple Rain"
Footwear

LeBron James Channels Prince for the Nike LeBron TR1 "Purple Rain"

With a confirmed release date for later this month.


Official Look at the Nike LeBron 22 "Christmas"
Footwear

Official Look at the Nike LeBron 22 "Christmas"

The colorful pair is set to arrive next week.

JW Anderson Refreshes Its Sneaker in Pastel Hues for SS22
Footwear

JW Anderson Refreshes Its Sneaker in Pastel Hues for SS22

With standout turquoise and French Pink colorways.

Wayne Gretzky and Dustin Johnson Team up for a Collaborative adidas TOUR360
Golf

Wayne Gretzky and Dustin Johnson Team up for a Collaborative adidas TOUR360

Two extraordinary athletes commemorate this model for a limited edition drop.

Paul Smith Teams Up With PORTER for a New Collection of Bags and Accessories
Fashion

Paul Smith Teams Up With PORTER for a New Collection of Bags and Accessories

Featuring the brand’s signature twill and original fabrication.

BAPE Reconnects With Vans for Another Footwear and Apparel Collaboration
Footwear

BAPE Reconnects With Vans for Another Footwear and Apparel Collaboration

Remastered variations of the Sk8-Hi 38 DX and Old Skool 36 DX are launching alongside limited edition tees.

Skarstedt Presents a New Exhibition on Andy Warhol
Art

Skarstedt Presents a New Exhibition on Andy Warhol

Examining the artist’s curiosity with money, religion, death and violence.


Converse Equips the Chuck Taylor All-Star CX With FlyEase Technology
Footwear

Converse Equips the Chuck Taylor All-Star CX With FlyEase Technology

Marking the first time that the hands-free tech has been utilized on a Converse model.

Coca-Cola Unveils its Global Innovation Platform with Space-Inspired Beverage
Food & Beverage

Coca-Cola Unveils its Global Innovation Platform with Space-Inspired Beverage

Presented by Coca-Cola
The iconic drink purveyor captures a journey in space through a refreshing, red-hued soda.

Bang & Olufsen Unveils New Edition of Beoplay Portal Gaming Headphones
Tech & Gadgets

Bang & Olufsen Unveils New Edition of Beoplay Portal Gaming Headphones

Coming in black anthracite, grey mist and navy.

Levi’s Serves up a Quartet of Skate-Inspired LS1 Sneakers
Footwear

Levi’s Serves up a Quartet of Skate-Inspired LS1 Sneakers

Crafted with sustainably-sourced cottonized hemp.

A Ma Maniére Releases Its Exclusive Collaborative Collection With Lanvin
Fashion

A Ma Maniére Releases Its Exclusive Collaborative Collection With Lanvin

Featuring tracksuits, fleece sets, tees, and Lanvin Bumper and Tennis High and Low footwear.

More ▾