Juice WRLD's "Go Hard 2.0" and New Track "Cigarettes" Receive Music Videos

Both helmed by Steve Cannon.

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Interscope Records has dropped off a brand new Juice WRLD track entitled “Cigarettes” and an accompanying music video for the Fighting Demons cut “Go Hard 2.0.”

Both animated visuals are helmed by Steve Cannon and sees the late rapper fighting intergalactic demons. The new releases arrive less than two months after the release of Fighting Demons — Juice WRLD’s fourth studio album and his second posthumous full-length effort. Featuring guest appearances from Justin Bieber, Polo G, Trippie Redd and BTS’ Suga, the 18-track record dropped alongside the HBO documentary Juice WRLD: Into the Abyss and went on to debut at No. 2 on the Billboard 200.

Watch Juice WRLD’s “Go Hard 2.0” and “Cigarettes” music videos below.

Elsewhere in music, NBA YoungBoy publicly slammed his record label and claimed he is being blackballed.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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