Wilson’s New Tennis-Inspired Collection Honors the Brand's Legacy
The company also celebrates the opening of its NYC flagship store.
Wilson Sporting Goods Co. announces the launch of its new tennis-inspired capsule collection, coinciding with the opening of its flagship store in New York City.
The collection incorporates premium fabric engineering and unique his-and-hers items that center on the idea of an athletic lifestyle. Key pieces from the drop include a heathered half-zip top, grey color-blocked polo, navy blue sweat pants with red-and-white side-stripes and tri-color shorts. Accessories include a red logo-laden gym bag, tennis racks, and fitted caps.
As the world’s leading manufacturer of high-performance sports gear, Wilson recently celebrated the brand’s legacy by opening a flagship location in New York’s SoHo neighborhood. The new retail space encompasses 6,400 square feet and houses an indoor park named after the company’s founder. It also touts a large-scale graffiti mural made by local NYC artist Greg Lamarche.
In addition, a curated assortment of athletic apparel, best-in-class sports equipment, and official NFL, NBA and WNBA balls will be available at the new store.
Wilson’s NYC flagship is located at 594 Broadway and is open Monday through Saturday from 11 a.m. to 8 p.m., and on Sunday from 11 a.m. to 6 p.m. Pricing and information on the new tennis collection can be found on Wilson’s website.
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