sacai Opens New Store at BELOWGROUND

Moving down the street from its original location in Hong Kong.

Fashion
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sacai‘s Hong Kong store has officially relocated from its original location at On Lan street in Hong Kong to BELOWGROUND at the Landmark Atrium in Central — joining current residents including Vetements, AMBUSH, NEIGHBORHOOD, and select shop Asterisk.

The new 1,537-square-foot space incorporates a number of the brand’s defining attributes through the use of different materials and furniture arriving via sacai’s long-time collaborator and artist group GELCHOP. Concrete floors and polished wood ceilings are paired with boxy light bars, marshmallow-shaped poufs, and split Persian rugs while sacai’s signature offset and double-stacked elements are further reflected on shelving which performs Tetris acts of their own, combining different finishes. Available for purchase at the new location is an assembly of womenswear, menswear, accessories, and special releases. To celebrate the opening, a number of exclusive items including sponge sweats and nylon twill hybrid jackets will be available for a limited time.

Take a closer look at sacai BELOWGROUND above.

sacai BELOWGROUND
Shop B22A, B/F, Landmark Atrium
15 Queen’s Road Central, Hong Kong

In other news, Marco Simonetti unveils AI-generated Jacquemus x Nike pop-up concept.

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