The new campaign for the collection has been shot in Happy Valley — the Kent location where thousands of people danced to ’80s and ’90s rave music. As a whole, the PRESS FWD campaign has been launched to merge two generations of U.K. dance music and Berghaus has enlisted Radio 1 DJ, Fabio, and drum & bass producer, DJ Rap, to meet with two new-generation producers — Mixtress and IZCO — who are currently flying the flag for British dance music.
With this in mind, the faces of the campaign are also spotted wearing the latest Berghaus collection which comes packed with character that’s snatched straight from the heart of nineties dance culture. This is done through the use of new vibrant colorways of classic styles, along with revitalized fabrics that are crafted to withstand wintery elements when exploring the great outdoors and open-air raves.
Rounding off the campaign, Berghaus is also continuing to show their support of new music talent by working in collaboration with the underground music publisher, Keep Hush. By doing this, the duo will shine a light on eight emerging DJs as they host two live-streamed events across the U.K. in December.
You can take a closer look at the new “Dean St” collection above and it is available on the official Berghaus website and with select retailers now.
In other news, take a look at the new 66°North x James Merry collection.