Assouline Presents 'De Bethune: The Art of Watchmaking' Hardcover Book

Celebrating the 20th anniversary of the iconic atelier.

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Assouline has revealed its newest title celebrating independent Swiss watch manufacturer De Bethune. Releasing on the 20th anniversary of the company, De Bethune: The Art of Watchmaking dives into the intricacies of the atelier led by legendary watchmaker and co-founder, Denis Flageollet. Blurring the lines between traditional craftsmanship and contemporary design, the brand specializes in crafting both impossibly modern and technically advanced timepieces.

In just two decades, the company has brought to life thirty in-house movements built upon the foundations of mechanical simplicity and the fundamentals of traditional watchmaking. With annual production ranging between 150 and 250 watches per year, De Bethune is one of the rarest and most exclusive watch brands in the world. The limited production has allowed the brand to produce the most sophisticated and innovative timepieces possible featuring extendable designs and emerging materials while preserving an intimate link with its customers.

“To own a De Bethune watch is to have a stewardship of an object with enduring totemic and historical significance,” writes Assouline in the press release.

The book is penned by Arthur Touchot, International Head of Digital Strategy & Watches at Phillips and Academy member of the Grand Prix d’Horlogerie de Genève with a foreword from Wei Koh, the founder of Revolution magazine. Additional contributions come from De Bethune CEO Pierre Jacques as well as watch industry titans and enthusiasts such as Jean Arnault, Aurel Bacs, Swizz Beatz, Jean-Claude Biver, Michael Strahan, and more.

De Buthune: The Art of Watchmaking will release January 2023 for $195 USD.

 

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In other news, Cristiano Ronaldo joins Jacob & Co. for two new CR7 Epic X watches.

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