Maison Margiela Gives the Samsung Galaxy Z Flip4 the Bianchetto Effect

Alongside more House-specific details that set this apart from your usual flip-phone.

Tech
4,903 Hypes 0 Comments

Designer phones were all the rage in the aughts — Baby Phat x Nokia, Giorgio Armani x Samsung, Prada x LG, Dior Reveries, Moschino and so many others all put their House spin on cellular devices from this epochal era, and now, Samsung aims to revive this lost history of Y2K glamor with the Samsung x Maison Margiela Galaxy Z Flip4 “Maison Margiela Edition.”

First teased in October, the collaboration continues a recent resurgence of brand x tech partnerships. From Supreme’s burner phone to the Thom Browne-ified Samsung range, the smartphone world looks to have its arms open to the fashion industry once more. For Maison Margiela, this means it can infiltrate the forward-thinking design of the Galaxy Z Flip4, a device that can fit into a small trouser pocket when folded and is usable in this state, but can be unfolded to reveal a larger touch screen.

As Samsung puts it, this collaboration is designed between the “perfect pair.” Both follow unconventional design routes — one splits toes (and subsequently, opinions), and the other splits phones into two. Here, Maison Margiela tints the phone in its signature matte white color, dropping in touches of gray and the House’s décortiqué effect to give the illusion of the internal cables being exposed. This works alongside the brand’s numerical coding, but all can be hidden with the choice of two cases.

One draws from Maison Margiela’s bianchetto finish, which works alongside the emblematic four stitches for a design quintessential of the House as it looks to reveal a worn-away canvas. The second plays on the coding with a giant ring, acting as a phone holder when being held in hand.

Elsewhere, the fashion brand has looked toward inversion to create a box that’s inspired by “the rough surface of the inner pulp material to provide a packaging design that’s never been seen before.” And, of course, the phone comes with custom UX, displaying an illusion of an x-ray.

Speaking on the project, Stephanie Choi, EVP & CMO of the MX Business at Samsung Electronics said, “Samsung and Maison Margiela both believe in breaking with convention and allowing people to celebrate their individuality, and this is no exception. With this collaboration, which combines groundbreaking technology and a unique design, we want you to be able to express your true authentic selves and celebrate what makes you unique.”

The Samsung x Maison Margiela Galaxy Z Flip4 “Maison Margiela Edition” will drop on December 1 in France, Hong Kong and Korea in limited numbers. Take a closer look at the device above.

In other news, Audio-Technica has invented a pair of self-cleaning wireless earphones.

Read Full Article

What to Read Next

Samsung Teases Upcoming Collaboration With Maison Margiela
Tech 

Samsung Teases Upcoming Collaboration With Maison Margiela

Exclusively for the Galaxy Z Flip 4.

Samsung Unveils ‘Star Wars’ Galactic Holiday and Pokémon Accessory Collections
Tech

Samsung Unveils ‘Star Wars’ Galactic Holiday and Pokémon Accessory Collections

Spanning watch straps, phone and ear bud cases and more.

Maison Margiela and Reebok Revisit the Instapump Fury For Latest "Memory Of" Installment
Footwear 

Maison Margiela and Reebok Revisit the Instapump Fury For Latest "Memory Of" Installment

Featuring new flexible bridges on the back of the shoe.


Take a Closer Look at the MM6 Maison Margiela x Salomon FW22 Footwear Lineup
Footwear

Take a Closer Look at the MM6 Maison Margiela x Salomon FW22 Footwear Lineup

Featuring new laceless runners and winter boots.

Porsche Design to Auction Chronograph and Rebuilt 1972 911 as 50th Anniversary Grand Finale
Watches

Porsche Design to Auction Chronograph and Rebuilt 1972 911 as 50th Anniversary Grand Finale

Buy the chronograph and get a free classic sports car.

Uniqlo Wants To Give Old Clothing Items a Second Life With Newly-Launched Repair and Remake Service in Tokyo
Fashion

Uniqlo Wants To Give Old Clothing Items a Second Life With Newly-Launched Repair and Remake Service in Tokyo

Promoting sustainable clothing consumption habits.

P.Andrade Debuts Menswear Collection Inspired by Brazil's Art, Architecture and Natural Surroundings
Fashion 

P.Andrade Debuts Menswear Collection Inspired by Brazil's Art, Architecture and Natural Surroundings

Presented by P.Andrade
Design duo Pedro Andrade and Paula Kim offer a range steeped in Brazilian culture and respect for sustainability.

adidas Confirms It Will Use YEEZY Designs Despite Parting Ways With Ye
Footwear 

adidas Confirms It Will Use YEEZY Designs Despite Parting Ways With Ye

You can expect to see these roll out starting in 2023.

Balenciaga's Latest Runner Sneaker Will Get Your Spidey Senses Tingling
Footwear

Balenciaga's Latest Runner Sneaker Will Get Your Spidey Senses Tingling

Peter Parker’s perfect kicks could be yours for $1,150 USD.


Burberry’s "The Night Before" Campaign Stands Up for Self-Expression
Fashion 

Burberry’s "The Night Before" Campaign Stands Up for Self-Expression

Burna Boy and Shakira make their Burberry campaign debuts.

LG's Rubbery New Display Can Be Twisted, Folded and Stretched Up to 20%
Tech

LG's Rubbery New Display Can Be Twisted, Folded and Stretched Up to 20%

The material could potentially be used to wrap cars or make clothing.

Billionaire Boys Club Bee Line and Timberland's Latest Capsule Celebrates the Iconic 6-Inch Boot
Fashion

Billionaire Boys Club Bee Line and Timberland's Latest Capsule Celebrates the Iconic 6-Inch Boot

With new monochromatic colorways and a graphic apparel line.

Watch How MCM’s Iconic Cognac Visetos Monogram Continues to Evolve and Influence Fashion Culture
Fashion 

Watch How MCM’s Iconic Cognac Visetos Monogram Continues to Evolve and Influence Fashion Culture

Presented by MCM
A video on the house’s statement-making print chronicles its more than 45 year-influence.

Percival Taps Stylist Harry Lambert for a Whimsical Nightshade-Inspired Capsule Collection
Fashion 

Percival Taps Stylist Harry Lambert for a Whimsical Nightshade-Inspired Capsule Collection

From dressing Harry Styles and Emma Corrin to designing his own charming clothes.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.